abcdefghijklmnopqrstuvwxyz aAd ExchangeAd FormatsAd PlacementAd RevenueAdvertisersAlternative App storesAlternative Media BuyingAnalyticsApp PublisherApp StoreApp VisibilityAppographic TargetingARPDAU - Average Revenue Per Daily Active UserARPU - Average Revenue per UserASO - App Store OptimizationbBacklinksBanner adsBidBounce RatecChurnCohortCohort AnalysisConversionConversion rateCPA - Cost per AcquisitionCPC - Cost Per ClickCPI - Cost per InstallCPM - Cost per MilleCTR - Click-Through RateCustomer Data PlatformdDigital AdvertisingDSP - Demand-Side PlatformDynamic PreloadseEngagementEngagement RategGDPR - General Data Protection RegulationGeofencingiIn-App AdvertisingInstallInstant AppsInterstitial adsjJourney MaplLifetime Value (LTV)LTV - Lifetime ValuemMarketing AutomationMedia BuyingMobile AdvertisingMobile MarketingMobile NetworknNative adsNative AppNetworksoOEMOEM inventoryOEM MarketingOmnichannel MarketingOrganic UserOrganic User AcquisitionpPaid AdsPerformance MarketingProgrammatic AdvertisingProgrammatic Media BuyingPsychographic SegmentationrRetargeting adsRetention RateRewarded adsROAS - Return on Ad SpendROI - Return of InvestmentsSDKSessionsSupply Side Platform (SSP)tTarget AudienceTargetinguUninstall rateUser AcquisitionUser ExperienceUser InterfacevVideo AdswWhitelist