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Glossary

Welcome to AVOW’s Mobile Marketing Glossary. Do you want to learn more about Mobile Marketing and the industry? Here you find everything from OEM Marketing to what Alternative App stores can do for User Acquisition Managers.

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a
  • Ad Exchange
  • Ad Formats
  • Ad Placement
  • Ad Revenue
  • Advertisers
  • Alternative App stores
  • Alternative Media Buying
  • Analytics
  • App Publisher
  • App Store
  • App Visibility
  • Appographic Targeting
  • ARPDAU - Average Revenue Per Daily Active User
  • ARPU - Average Revenue per User
  • ASO - App Store Optimization
b
  • Backlinks
  • Banner ads
  • Bid
  • Bounce Rate
c
  • Churn
  • Cohort
  • Cohort Analysis
  • Conversion
  • Conversion rate
  • CPA - Cost per Acquisition
  • CPC - Cost Per Click
  • CPI - Cost per Install
  • CPM - Cost per Mille
  • CTR - Click-Through Rate
  • Customer Data Platform
d
  • Digital Advertising
  • DSP - Demand-Side Platform
  • Dynamic Preloads
e
  • Engagement
  • Engagement Rate
g
  • GDPR - General Data Protection Regulation
  • Geofencing
i
  • In-App Advertising
  • Install
  • Instant Apps
  • Interstitial ads
j
  • Journey Map
l
  • Lifetime Value (LTV)
  • LTV - Lifetime Value
m
  • Marketing Automation
  • Media Buying
  • Mobile Advertising
  • Mobile Marketing
  • Mobile Network
n
  • Native ads
  • Native App
  • Networks
o
  • OEM
  • OEM inventory
  • OEM Marketing
  • Omnichannel Marketing
  • Organic User
  • Organic User Acquisition
p
  • Paid Ads
  • Performance Marketing
  • Programmatic Advertising
  • Programmatic Media Buying
  • Psychographic Segmentation
r
  • Retargeting ads
  • Retention Rate
  • Rewarded ads
  • ROAS - Return on Ad Spend
  • ROI - Return of Investment
s
  • SDK
  • Sessions
  • Supply Side Platform (SSP)
t
  • Target Audience
  • Targeting
u
  • Uninstall rate
  • User Acquisition
  • User Experience
  • User Interface
v
  • Video Ads
w
  • Whitelist
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