Welcome to AVOW’s Mobile Marketing Glossary. Do you want to learn more about Mobile Marketing and the industry? Here you find everything from OEM Marketing to what Alternative App stores can do for User Acquisition Managers.
Glossary
a
- A/B Testing
- Acquisition Channels
- Ad Campaign
- Ad Exchange
- Ad Formats
- Ad Placement
- Ad Revenue
- Ad Spend
- Ad-Supported Video on Demand (AVOD)
- Adaptive Bitrate Streaming (ABR) Technology
- Advertisers
- AI Recommendations
- AI-powered chatbots
- Algorithm
- All-in-one app
- Alternative App stores
- Alternative Media Buying
- Analytics
- Android OEM
- Android OEM Advertising
- Android OEM Stores
- App Developers
- App Discovery
- App Distribution
- App Growth Summit
- App Install
- App Marketplace
- App Navigation
- App Promotion Summit
- App Publisher
- App Store
- App Store Ratings
- App Usage Patterns
- App Visibility
- Application Programming Interface (API)
- Appographic Targeting
- Appsflyer Performance Index
- ARPDAU - Average Revenue Per Daily Active User
- ARPU - Average Revenue per User
- Artificial Intelligence
- ASO - App Store Optimization
- Attribution
- Augmented Reality
b
c
- Carrier
- CCPA
- Chat Functionality
- Churn
- Churn Intervention
- Cloud gaming
- Cloud saving or storage
- Cloud-Native Apps
- Cohort
- Cohort Analysis
- Content Delivery Networks (CDNs)
- Content Discovery Widgets
- Conversion
- Conversion rate
- CPA - Cost per Acquisition
- CPC - Cost Per Click
- CPI - Cost per Install
- CPM - Cost per Mille
- CTR - Click-Through Rate
- Customer Data Platform
- Customer Journey
- Cyber Attacks
d
- Dark stores
- Data Aggregation
- Data Encryption
- Data Insights
- Data Privacy
- DAU
- Day 1 Retention
- Decentralized Finance (DeFi)
- Deep link
- Device-level data
- Digital Advertising
- Digital Markets Act (DMA)
- Digital Platforms
- Digital Rights Management
- Digital Therapy
- Digital Wallet
- Direct-to-Consumer (DTC)
- Direct-to-device
- Down-funnel conversions
- Down-funnel engagement
- DSP - Demand-Side Platform
- Dynamic content delivery
- Dynamic Content Discovery
- Dynamic Difficulty Adjustment (DDA)
- Dynamic Preloads
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m
- Machine Learning
- MAMA by AppsFlyer
- Market Research
- Marketing Automation
- Marketing Strategy for Mobile Games
- Marketing Strategy for Mobile OEM
- Massively Multiplayer Online Games (MMOs)
- MAU
- mCommerce
- Media Buying
- Meta Layers
- Metaverse
- Midcore gaming
- Mobidictum
- Mobile Advertising
- Mobile App Adoption
- Mobile App Development
- Mobile app growth
- Mobile Apps Unlocked (MAU)
- Mobile game marketing
- Mobile Marketing
- Mobile Measurement Partner (MMP)
- Mobile Network
- Mobile OEM Advertising
- Mobile OEM Agency
- Mobile OEM Marketing
- Mobile OEM marketing strategy
- Mobile World Congress Barcelona
- Monetization
- Multi-Factor Authentication (MFA)
- Multilingual support
n
o
- OEM (original equipment manufacturer)
- OEM Advertising
- OEM inventory
- OEM Marketing
- OEM Partnerships
- OEM Store Algorithms
- OEM Traffic
- Offer Wall
- Offline Capability
- Omnichannel Marketing
- Onboarding
- One-Tap Login
- OOBE (Out of Box Experience)
- Open Anonymous Device Identifier (OAID)
- OPPO
- Organic Uplift
- Organic User
- Organic User Acquisition
- Over-the-Top (OTT)
p
- Paid Ads
- Payment Services Directive 2
- Payment Solutions
- Peak Season
- Performance Marketing
- Personal Information Protection Law (PIPL)
- PG Connects
- Play to Player - PvP
- Post-install engagement
- Predictive Analytics
- Preloaded apps
- Premium video on demand (PVOD)
- Programmatic Advertising
- Programmatic Media Buying
- Prototyping
- Psychographic Segmentation
- Push Notifications
r
s
- Samsung
- Sandbox Game
- SDK
- Seasonal content
- Server-side ad insertion (SSAI)
- Sessions
- Shopping Season
- Sideloading
- Simulation Games
- Smart Recommendation
- Smartphone Advertising
- Social Commerce
- Social Gaming
- Specialized Apps
- Sports Betting App
- Subscription
- Subscription Video on Demand (SVOD)
- Super Apps
- Supply Side Platform (SSP)
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