Mobile Marketing

What is mobile marketing?

Any marketing or promotional activity that happens on a mobile device is called mobile marketing. There are different types of mobile marketing ad formats where mobile marketers reach larger audiences through app-based marketing, geo-specific marketing, social media marketing, mobile search ads, push notifications, etc.

Why is mobile marketing important?

Mobile marketing plays the most important role in an overall advertising strategy mix. It helps you to leverage the power of real-time data tracking, ad performance, and user behavior to achieve your marketing goals.