Sports
User Acquisition
Mobile Advertising for Sports Betting Apps
Get Better Odds on Your User Acquisition
AVOW is the leading advertising and user acquisition service for sports betting apps, helping operators grow their depositing user base through Android OEM channels beyond Meta and Google. Run high-impact dynamic preload or display campaigns across 13 OEMs and 1.85 billion daily active users.
Trusted by leading mobile brands
Why Sports Betting Apps Should Choose AVOW
Reach Depositors First
Engage users at device activation and throughout daily usage with on-device placements timed around live sporting moments.
Beyond Meta and Google
Reach high-intent bettors in regulated markets through channels mainstream DSPs can’t access.
Own New Markets
Scale efficiently across established and emerging markets – from Europe to Africa, LATAM, Southeast Asia and all points in between.
Lower CPD, Better ROAS
AVOW Intelligence optimizes toward depositors, not just installs. Some OEMs offer rewards to boost FTD conversion.
Stay in Control
Geo-targeting and bid controls keep every campaign inside your licensed markets.
Performance That Compounds
Performance improves steadily over 4–8 weeks as AVOW Intelligence learns your depositor profile.
0% Global Reach
Access 1.85 billion DAU through mobile OEMs0 OEM Partners
Every major Android device brand covered0x FTD Growth
Average first-time depositor growth within 6 months0% Less CPD
Cost-per-depositor reduction achievedOur Mobile OEM Advertising Partners
Mobile OEMs give sports betting apps direct access to over 1.85 billion daily active Android users worldwide. Through partnerships with Samsung, Xiaomi, Huawei, OPPO, Vivo, HONOR, and Transsion brands, AVOW helps sports betting operators secure premium placements on devices and in alternative app stores – opening growth opportunities beyond traditional ad networks.
What Our Clients Say
"AVOW has been our partner since World Cup 2022, and they keep raising the bar. OEM inventory is now a core pillar of how we scale - and a blueprint other betting apps should be paying attention to."
View Success Story
Guilherme Kayano
Performance Specialist, Pitaco
"AVOW helped us unlock a powerful channel that cut through the limitations of traditional ad platforms. We now view OEMs as essential to our marketing mix."
View Success Story
Christian Nakazawa
Branding Team Leader, BingoPlus
“AVOW added high value in our user acquisition strategy by constantly presenting new opportunities to promote our app through additional smartphone brands."
View Success Story
Nils Arlt
App UA & ASO, LOTTO24
Sports Betting & iGaming Apps Succeeding with AVOW
100+ Top Apps Trust AVOW
Place Your Bet on a Channel That Delivers
If you have questions about how AVOW can support your app’s growth, book a free consultation with our user acquisition experts
Sports Betting & iGaming FAQ
Looking to scale your sports betting or iGaming app and reach more high-intent depositors? Below are answers to common questions about how AVOW can help you grow in key markets locally and globally.
1. How can I reach more high-quality depositors?
OEM channels let you reach users directly on-device through preloads, splash ads, native placements, and push notifications – outside saturated Meta and Google auctions.
2. What if my cost-per-depositor is rising on traditional channels?
OEMs offer less saturated inventory and more direct placements. LOTTO24 reduced its eCPA by 57% within six months of adding OEM to its UA m
3. How do I reach bettors in international markets?
AVOW campaigns are built for cross-market execution with geo controls restricting delivery to licensed markets only – across EMEA, LATAM, and APAC.
4. Why include mobile OEM advertising in my UA strategy?
OEMs provide high-visibility, fraud-resistant placements – home screens, alternative app stores, splash ads, push notifications – that mainstream platforms can’t offer.
5. How quickly can I see results?
Most clients see meaningful volume within 2–4 weeks. For peak events like the World Cup, AVOW recommends launching 3–4 weeks before kickoff to lock in high-converting inventory early.
6. Which mobile measurement partners (MMPs) does AVOW work with?
AVOW integrates with all leading MMPs including AppsFlyer, Adjust, Kochava, Singular, Branch, and Airbridge – so attribution is clean and consistent with your existing reporting stack.
7. What results have other sports betting & iGaming apps achieved with AVOW?
Here’s what some of our sports betting and iGaming clients have achieved:
Pitaco | Sports Betting, Brazil
~100 daily FTDs, 80K+ bets in a month, and 5,000+ FTDs during the World Cup. All at a fixed target CPA via OEM inventory.
BingoPlus | Online Gambling, Philippines
110M+ impressions and 1.2M+ clicks across Xiaomi and Huawei OEM branding campaigns.
LOTTO24 | Online Lottery, Germany
170% install growth and 50% eCPA reduction within six months of launching OEM campaigns.
8. Which sports betting & iGaming apps does AVOW support?
All categories: sportsbooks, live and in-play betting platforms, exchange and peer-to-peer betting, Asian handicap betting, spread betting, fixed-odds betting, pool betting, accumulator-focused platforms, fantasy sports, daily fantasy, season-long fantasy, rotisserie leagues, sports prediction and tipping apps, real money gaming, online lottery, instant win and scratchcard apps, number games, keno, bingo, slingo, casino and slots, live dealer casino, game show casino, poker, video poker, teen patti, rummy, andar bahar, skill gaming, esports betting, esports fantasy, esports tournament platforms, horse racing, greyhound racing, harness racing, virtual sports, virtual horse racing, virtual football, motorsport betting, F1 betting, cricket betting, IPL-specific platforms, kabaddi betting, rugby betting, rugby league betting, American football betting, basketball betting, tennis betting, golf betting, boxing and MMA betting, darts betting, snooker betting, cycling betting, handball betting, volleyball betting, table tennis betting, beach sports betting, winter sports betting, political and novelty betting, sweepstakes casino, social casino, free-to-play sports games with real money prizes, trivia and quiz betting apps, loot box and collectible gaming platforms, play-to-earn gaming with wagering elements, and single-market operators targeting specific sports, leagues, tournaments, or regions.
