Retention rate

What is Retention rate?

Conversion rate is the percentage of users who have had a session in your app after a set period. For example, you can measure the retention rate of your app for Day 1, Day 7 and Day 30 to check how long users stay engaged with your app. The aim should be to prolong retention rates as long as possible, which in turn makes it more likely for users to complete in-app purchases and generate revenue through in-app advertising. A high retention rate is also an indicator of a quality in-app user experience.