What is analytics?

Analytics is the most used term to refer to all functions of analysis, collection and presentation of data that is automatically compiled by data trackers. All of this data can, afterwards, be interpreted and applied in a variety of ways to improve performance.


Why is analytics important?

It is absolutely essential for marketers to keep track and understand their app once it goes live, including data like in-app user behaviour, timing and duration of interaction. Analytics allows you to have an exact overview over data, find patterns, and discover insights on user behavior and app trends. No matter what kind of information you are looking for to improve your app, analytics can give you the exact data to improve your app including conversion rates, churn rate, optimization for users and overall understanding of your app with actionable information.