What is Media Buying?

Media buying is one of the processes used in paid marketing efforts. Its goal is to identify and purchase ad space on the most relevant channels to the target audience at the perfect time, for the least amount of money. Media buying relevant to both traditional marketing channels (television, radio, print) and digital channels (websites, social media, streaming). When done right, media buyers can achieve maximum exposure among their target market for the smallest cost.

Why is Media Buying important?

Effective media buying goes way beyond the money transaction for ad space, it can create impactful relationships with media owners resulting in greater reach with less investment enabling conversions increase and demonstrating high ROI to clients and stakeholders.

There are a few key benefits to using an experienced media buying team:

– Get the Best Deal
– Get the Best Slots
– Plan Campaigns with Best Practices