The App Promotion Summit (APS) is one of the leading global events for mobile marketing, growth, and app promotion professionals. The organizers designed this for app developers, marketers, and industry experts; APS provides an in-depth look into the latest user acquisition (UA), retention, and monetization strategies shaping the app ecosystem.
Held in major cities like London, Berlin, New York, and San Francisco, it has become a must-attend event for those looking to elevate their app’s performance in an increasingly competitive marketplace.
Why does the App Promotion Summit matter?
With millions of apps available across Google Play and the Apple App Store, standing out is more challenging than ever. Success in the app industry depends on discoverability, engagement, and long-term retention—all of which are key topics at APS. The event brings together top industry leaders, mobile growth experts, and marketing professionals to discuss best practices, emerging trends, and innovative solutions that can drive sustainable app success.
One of APS’s biggest draws is its focus on practical, actionable insights rather than just theoretical discussions. Whether learning about organic growth tactics, paid advertising strategies, app store optimization (ASO), or engagement techniques, attendees walk away with real-world strategies they can implement immediately.
Key highlights of the App Promotion Summit
Each edition of APS features:
- Expert-led sessions – Attendees get to hear from leading app marketers, growth strategists, and product managers who share their experiences and success stories.
- Workshops & masterclasses – Hands-on training sessions covering UA strategies, conversion rate optimization (CRO), ASO, and retention marketing.
- Networking opportunities – Connect with CMOs, growth managers, and ad tech partners to exchange ideas and explore potential collaborations.
- Panel discussions and fireside chats—Gain insights from industry leaders on emerging trends in mobile marketing, advertising technologies, and app monetization.
- Tech showcases – Discover the latest automation tools, analytics platforms, and ad solutions to enhance app marketing performance.
The summit is known for its interactive format, fostering open discussions where attendees can directly engage with speakers and peers. Unlike larger, generic conferences, APS maintains an intimate and focused setting, making gaining valuable insights tailored to the mobile app industry easier.
What attendees can expect?
The App Promotion Summit is ideal for mobile marketers looking to refine their growth strategies. Key topics typically covered include:
- User acquisition (UA): Best practices for paid ads, influencer marketing, and alternative UA channels.
- App Store Optimization (ASO): Techniques to improve app rankings, keyword targeting, and conversion rates.
- Retention & engagement: Proven tactics to boost user lifetime value (LTV) and reduce churn.
- Monetization strategies: Insights on in-app advertising, subscriptions, and hybrid monetization models.
Awards
One of the standout aspects of APS is the App Growth Awards, an annual ceremony that celebrates excellence in mobile growth, app marketing, and innovation. These awards recognize outstanding achievements across various categories, including Best App Advertising Platform, Fastest Growing App, and Best ASO Company.
Given its reputation, many companies actively participate in the awards, showcasing innovative strategies and success stories in the mobile marketing space. Winning or even being shortlisted in the App Growth Awards serves as a strong industry endorsement, reinforcing credibility and highlighting cutting-edge advancements in app promotion.
Final thoughts
The App Promotion Summit is an essential event for those looking to stay ahead in mobile marketing. Whether you’re an indie developer, a growth marketer, or part of a global app brand, APS provides cutting-edge insights, hands-on learning, and networking opportunities that can drive meaningful results.
By staying informed on the latest trends, tools, and strategies, attendees can effectively refine their marketing efforts, optimize app performance, and scale their user base.