ASO – App Store Optimization

What is ASO – App Store Optimization?

ASO, or App Store Optimisation is an useful approach to increase mobile app growth, optimizing discoverability and user conversion in an App Store, making your listing the best it can without paying money for it.

This practice is similar to SEO – when marketers make changes to their online content to achieve a higher ranking on search engines – but exclusively applies to your entry in the App Store. You can make changes to your App Store entry to engage users, reach your target audience and generate organic installs. For example, you can upload engaging screenshots and videos to show highlights of your app and make changes to your app description to help new users find you when browsing through the store.