What is mobile OEM Advertising?

With mobile OEM advertising, mobile advertisers can promote apps directly on the OEMs’ dedicated app stores  or directly on the mobile OEM devices through partners such as AVOW. Reaching the user in a specific moment enables specific user targeting based on device mode, geographic data, age and gender of entry, without infringing the users data privacy.

Why is  mobile OEM advertising important?

Mobile OEM advertising feels native, organic and high value, rather than interruptive. Subsequently, it means that the user that chose to download the mobile app is likely to be a long-term user. There are four key ways in which mobile OEM advertising offers a competitive advantage to other methods: Global scale growth possibility by reaching untapped audiences and new markets, Higher user acquisition at a lower CPI, fraud-free ecosystem because there aren’t additional layers between the budget holder and the OEM and most importantly reach advertising is fully controlled by the OEM. Last but not least, mobile OEM advertising is a smart way to build trust with audiences who are brand-loyal to an OEM.

Partners like AVOW offer an individual marketing experience with mobile OEMs. Through AVOW, the mobile OEMs also have deep data insights access to continued improvement on user engagement and reduction of churn rate.

Want to learn more about Mobile OEM advertising? Then come check out our FREE GUIDE with everything you need to know mobile OEM advertising and alternative app stores!