Marketing Automation

What is Marketing Automation?

Marketing Automation is a category of software tech designed to help companies to market on multiple channels and automate repetitive tasks more effectively. It enables companies to create streamlines, automations, and to measure marketing tasks and workflows with the aim to increase efficiency and grow revenue in a better speed. Marketing automation facilitates many modern marketing practices, including lead generation, segmentation, relationship marketing, lead nurturing and scoring, retention, cross-sell and upsell, account-based marketing and ROI measurement