Pre install ads

Everything you need to know about display ads and preinstall deals with alternative app stores

Discover the difference between preinstall deals with an OEM and display ads in…


Mobile app developers can reclaim freedom of choice with alternative app stores

Developers are losing their freedom of choice as a result of Google and Apple’s app store…


Looking beyond ad formats: combining appographic targeting and OEMs

Target the users who really want to play your mobile gaming app using appographic…


Gaming, finance, and health apps are showing huge promise in Indonesia’s mobile market

Gaming, finance, and health apps are getting more and more popular in Indonesia. Learn…


How to develop your marketing strategy for Ramadan: Essential insights and considerations

1.6 billion Muslims celebrate Ramadan around the world. Here’s how that impacts the…


Programmatic media buying and OEMs: Key differences and how you can benefit

Programmatic media buying streamlines the ad buying process and serves target ads.…


A complete guide

A Complete Guide to Ad Formats for Alternative App Stores

Alternative app stores offer advertisers the opportunity to target untapped audiences at…


Alternative App Stores -

An introduction to alternative App Stores: 5 OEMs every marketer needs to know

Over 204 billion apps were downloaded worldwide in 2019 and the number of mobile app…


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Take a tour through AVOW’s Berlin office: From company culture to employee benefits

Acquiring high-value users for mobile apps is a primary goal for app developers…