Bounce Rate

What is Bounce Rate?

Bounce Rate is a term used in marketing to refers to percentage of visitors who enter an App (or website) and then leave/ bounce, rather than continuing to view other pages within the same App. The Bounce rate is calculated by summing the number of single page visits and dividing that by the total visits, which then represents a percentage of total visits.

Why is Bounce Rate important?

Bounce rate is a measurement of “stickiness. It can be used to find out the effectiveness or performance of an entry page at generating the interest of visitors. An entry page with a low bounce rate means that the page effectively causes visitors to view more pages and continue deeper into the app.