Alternative Media Buying

What is Alternative Media Buying?

Alternative Media Buying refers to the identification and purchase of ad space, just as in regular Media Buying, but in alternative channels such as alternative app stores from OEMs as Xiaomi, Oppo, Vivo, etc.

Why is Alternative Media Buying important?

Alternative Media Buying is important to leverage new audiences and goes beyond the money transaction for ad space, it can create impactful relationships with media owners resulting in greater reach with less investment enabling conversions increase and demonstrating high ROI to clients and stakeholders.