What is OEM Inventory?

In the dictionary, inventory means the accounting of items, component parts, materials, etc. a company uses in production, or sells. In AVOW’s case we have am OEM Inventory across alternative app stores, beyond pre-install apps, to connect you with an untapped audience of over 1.5 billion daily active users (DAU).

OEM inventory refers to the advertising space and opportunities offered by Original Equipment Manufacturers (OEMs), such as smartphone and tablet manufacturers. This inventory includes pre-installed apps, native placements within the device’s operating system, and ads embedded in OEM-specific app stores. OEM inventory is an essential tool for marketers aiming to reach users on a direct-to-device level, bypassing traditional app stores and enabling immediate user engagement.

 

Why OEM inventory Matters

OEM inventory is valuable because it leverages the user’s journey from the moment they activate a device. Ads displayed in this inventory are seen as more credible due to their integration with the device, giving brands a competitive edge with users who have yet to interact with other platforms. Given that OEMs have a trusted relationship with their users, advertising through OEM inventory benefits from a built-in level of legitimacy and relevance.

 

Types of OEM inventory

1. Pre-installed Applications: Some apps come pre-loaded on a new device, positioning a brand directly within the user’s app library. This guarantees exposure and provides a strong foundation for engagement from day one.
2. On-Device Notifications: OEMs may push notifications on behalf of advertisers, helping brands reach users directly in ways that are seamlessly integrated with their device’s notification system. These messages can promote downloads, re-engagement, or other calls to action.
3. OEM App Stores: Beyond Google Play or the App Store, OEM-specific app stores allow for unique ad placements and app suggestions tailored to that manufacturer’s audience, giving brands an additional distribution channel.
4. In-Setup Promotions: OEMs may feature certain apps during the initial setup of a device, increasing the likelihood of download as users are in the process of personalizing their new device.

 

Benefits of Leveraging OEM Inventory

• Enhanced Visibility: Ads displayed in OEM inventory benefit from a trusted environment, increasing visibility and trustworthiness.
• Higher Conversion Rates: Users interacting with OEM inventory often experience a more seamless journey, leading to higher conversion rates compared to ads displayed in traditional app environments.
• Reduced Ad Fatigue: OEM placements tend to be viewed as less intrusive since they are strategically timed within the user’s experience on the device.
• Global Reach: Partnering with popular OEMs can provide access to international markets without the limitations posed by certain app stores.

 

Maximizing OEM Inventory in Campaigns

Using OEM inventory effectively requires an understanding of the user’s journey on that specific device. Tailoring creatives to each OEM platform helps brands deliver more personalized experiences, optimize their engagement rates, and fully utilize these unique ad opportunities.