DSP – Demand-Side Platform

What is DSP – Demand-side platform?

DSP, or Demand-side Platform is a technology that allows digital advertising inventory buyers to manage many ad exchange and data exchange accounts from a single interface. Real-time bidding for displaying online ads takes place within the ad exchanges, and by using a DSP, marketers can manage their bids for banners and the pricing for the data that they are layering on to target their audiences. DSPs, like Paid Search, allow customers to optimize based on pre-defined KPIs like effective cost per click (eCPC) and effective cost per action (ECPA) (eCPA).