What are Retargeting ads?
Retargeting ads are ads that allow businesses to show targeted ads to the users who visited your website/app before, but did not complete a conversion, purchase an item, fill in a contact form, download a file, etc. With retargeting ads, brands and products stay at sight reminding the consumer.
Retargeting Ads are an invaluable digital marketing strategy designed to reengage with visitors who have previously interacted with a brand’s website or mobile app but still need to complete desired actions, like making purchases or subscribing for services. By placing targeted advertisements before these individuals on different platforms, marketers can encourage them to return and take the next step down their conversion funnel.
Understanding retargeting ads
Retargeting ads function through cookies. They are small pieces of data stored on user browsers when they visit websites to track visitor behaviors and allow brands to provide personalized ads explicitly tailored towards each visitor based on previous interactions with products they were browsing (For example, if someone browses a product page without making a purchase decision, retargeting ads might display this specific item or similar ones as a reminder of interest).
Retargeted ads bring increased conversion rates
Increased conversion rates: Retargeting campaigns target people who have previously displayed interest in your brand, making them much more likely to convert than cold audiences. By keeping it at the top of users’ minds, retargeted ads may help nudge users to make purchases or take other vital actions that benefit them and you.
Personalized ad experiences
Retargeting allows brands to deliver ads based on previous user behavior, such as viewing certain products, adding items to a cart, or abandoning sign-up forms. It allows for tailored messages that connect emotionally with potential consumers.
Retargeted ads typically deliver higher return on investment for marketers as they target audiences that have previously engaged with a brand, so marketers can better utilize ad spend by targeting those most likely to convert.
Retargeting strategies
Site retargeting: This form of retargeting is perhaps the most widely employed. It involves showing ads to visitors to a brand’s website who previously visited various websites, social media platforms, or mobile applications. Thus, it reinforces and encourages a repeat visit by reinforcing and reinvigorating its brand message while enabling its users to return.
Email retargeting: When users interact with email campaigns but fail to take desired actions, email retargeting delivers targeted ads based on user behavior. For example, abandoned cart emails, such as follow-up messages that remind them why they abandoned the cart.
Dynamic retargeting: Dynamic ads pull in products or services the user previously looked at and display them to increase relevance and conversion potential.
Conclusion
Retargeting ads play an invaluable role in seizing lost opportunities and driving conversions. Retargeting campaigns present another chance for engagement and sales growth with relevant, customized ad experiences by targeting users who have interacted with brands previously.