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Advertise directly on devices and alternative app stores through top mobile OEMs. Run high-impact preload and display ad campaigns that scale globally. Reach gamers where they discover and download new titles.
With the mobile gaming market booming, mobile OEMs have become a key channel for reaching high-quality, engaged players. AVOW partners with leading mobile OEMs like Samsung, Xiaomi, Huawei, OPPO (including OnePlus and Realme), Vivo, and Transsion brands (Infinix, Itel, Tecno) to help gaming apps reach over 1.5 billion daily active users through on-device advertising. This direct-to-device access unlocks new growth opportunities, allowing game developers to scale faster and more efficiently than through traditional ad networks.
Engage users at device activation and throughout daily usage with dynamic preload and display ad placements.
AVOW Intelligence optimizes placements with data-driven delivery. Some OEMs offer in-app rewards to boost engagement.
Access valuable users in high-potential regions beyond crowded and expensive Tier-1 geographies.
Bid strategically to meet inventory benchmarks while maintaining scale and performance for IAA campaigns.
Use caps, geo targeting, and bid adjustments to grow effectively without sacrificing user quality.
Campaigns optimize over 4–8 weeks. Performance improves steadily with AVOW Intelligence and granular controls.
Let’s map out what’s next for your app — expert strategy, game-tested insights.
At AVOW, we’re passionate about helping clients scale their apps and achieve remarkable growth. Our innovative solutions and strategic partnerships empower mobile brands to reach new heights. But don’t just take our word for it—hear from those we’ve helped.
"AVOW helped us unlock a powerful channel that cut through the limitations of traditional ad platforms. We now view OEMs as essential to our marketing mix."
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Christian Nakazawa
Branding Team Leader, BingoPlus
"AVOW truly understands the gaming app landscape. Their ability to tap into new, scalable user acquisition channels and optimize targeting strategies has been invaluable."
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Ben Barta
Senior Growth Manager, Tripledot Studios
“We are very satisfied with our AVOW partnership: the team is extremely knowledgeable about the OEM industry, seamlessly managing our campaigns across over 30 countries.”
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Vladimir Yarkin
CMO, Zephyr Mobile
"AVOW understands the dynamics of growing gaming apps, and their strong partnerships with top OEMs sets them apart."
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Kiran Babu
Founder, Funvent Studios
“AVOW added high value in our user acquisition strategy by constantly presenting new opportunities to promote our app through additional smartphone brands."
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Nils Arlt
App UA & ASO, LOTTO24
“AVOW offers a great solution and service to scale our mobile marketing efforts by aggregating alternative advertising inventory through their strong mobile OEMs partnerships.”
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Alex Tshering
Chief Growth Officer, Kumu
"Through AVOW's strategic expertise, our gaming apps have reached new audiences and experienced significant growth in alternative app stores."
Artem Tolstobrov
UA Team Tead, Axlebolt
Ready Player Win reveals smart strategies top gaming marketers use to reach engaged players, reduce wasted spend, and unlock growth through mobile OEM channels and alternative app stores.
Don’t get left behind – grab the edge top studios are keeping to themselves
Join the gaming giants leveraging mobile OEM inventory for scalable, cost-efficient user acquisition. Book a free consultation with our gaming app experts today!
Looking to scale your gaming app and reach more high-quality players? Below are answers to common questions about how AVOW can help you grow in key markets locally and globally.
Scaling a successful game means finding engaged players beyond saturated ad networks. AVOW helps you reach high-intent users in Europe, India, and beyond through mobile OEM advertising — placing your game directly on devices via partnerships with leading smartphone brands.
When ROAS drops on traditional channels, it’s often due to rising competition and lower-quality traffic. AVOW improves ROAS by unlocking premium OEM placements that connect you with real users in key markets like Europe, India, Southeast Asia, and Latin America.
AVOW specializes in helping gaming apps expand globally — including Europe, India, Southeast Asia, MENA and Latin America — by leveraging mobile OEM partnerships. Your game appears directly on millions of Android devices in these regions, giving you access to audiences often missed by traditional app store advertising.
Mobile OEM advertising gives you exclusive, fraud-free inventory that many competitors overlook. AVOW ensures your campaigns deliver quality installs and strong retention by partnering directly with trusted smartphone manufacturers across Europe, India, and other high-potential regions.
Many clients start seeing meaningful results within weeks, with campaigns fully optimized over a few months. Some AVOW gaming clients have even seen 10x user growth within 6 months. AVOW’s team continuously fine-tunes targeting, creative, and bids to help you grow effectively while meeting KPIs in your priority markets.
Supported app categories include:
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