MAMA (Mobile Attribution & Marketing Analytics) by AppsFlyer is a premier global event series explicitly designed for mobile marketers, app developers, and industry leaders. Hosted by AppsFlyer, a well-known name in mobile attribution and analytics, MAMA events provide a dynamic platform for knowledge sharing, networking, and insights into mobile growth strategies.
What makes MAMA by AppsFlyer unique?
Unlike traditional marketing conferences, MAMA is designed as an invite-only, high-impact gathering of industry experts, data-driven marketers, and technology innovators. The focus is practical insights, real-world case studies, and future mobile app ecosystem trends.
Each MAMA event covers key areas such as:
- User acquisition & retention – Strategies for driving high-quality users and keeping them engaged.
- Attribution & measurement – Understanding data-driven decision-making in mobile marketing.
- Privacy & compliance – Navigating changing regulations like GDPR and iOS privacy updates.
- App monetization – Effective methods to maximize revenue through various ad formats and subscription models.
- Growth & engagement – How brands optimize campaigns to scale their app’s success.
MAMA’s global presence
MAMA events are held in major cities worldwide, including New York, London, Berlin, São Paulo, and Bangkok. These invite-only conferences attract top mobile marketers, industry veterans, and decision-makers, making them a hotspot for valuable connections and insights.
What sets MAMA apart is its emphasis on deep discussions rather than just presentations. Sessions are designed to encourage interactive conversations, offering practical takeaways that can be immediately applied to mobile marketing strategies.
Why mobile marketers should attend
For mobile marketers, app developers, and advertisers, MAMA is more than just an event—it’s a strategic opportunity. Attendees gain access to:
- Cutting-edge industry trends that help them stay ahead of competitors.
- Case studies from top brands showcasing real-world campaign successes.
- Exclusive networking opportunities with decision-makers in the mobile space.
- Insights into mobile attribution and how to measure marketing performance effectively.
The event also serves as a platform for thought leadership, where experts share their predictions for the future of mobile marketing, covering everything from AI-driven advertising to the impact of emerging privacy regulations.
Conclusion
MAMA by AppsFlyer has established itself as a must-attend event for marketers looking to refine their mobile growth strategies. With its focus on actionable insights, deep networking, and expert-led discussions, it continues to shape the mobile marketing landscape, offering priceless opportunities for app industry professionals.