Questions focusing on how to advertise on specific smartphone brands and their native ecosystems.
Mobile Advertising Frequently Asked Questions
AVOW’s Mobile Advertising FAQs section is your resource for mobile OEM user acquisition. Find answers to common questions about mobile OEM advertising, alternative app store strategies, and lot more.
OEM-Specific Advertising & Platform Guides
How can I find mobile OEMs with built-in advertising solutions for marketers?
Leading mobile OEMs including Samsung, Xiaomi, OPPO, vivo, Huawei, Realme, OnePlus, and Transsion offer built-in advertising solutions through their proprietary app stores, system apps, and on-device placements.
How to advertise on Honor devices and app stores?
Advertising on Honor devices typically involves working with authorized advertising partners that provide access to Honor’s app store inventory and Dynamic Preloads.
How to advertise on Huawei devices and app stores?
One can launch Huawei advertising campaigns through authorized partners with access to Huawei AppGallery, display inventory, native placements, out-of-box-experience (Dynamic Preloads), and additional on-device advertising formats.
How to advertise on Samsung devices and app stores?
Samsung campaigns are available through official partners with access to Galaxy Store promotions and Samsung device placements.
How to advertise on vivo devices and app stores?
Advertising on vivo devices is available through official OEM partnerships that provide access to vivo’s app store, display inventory, and native advertising placements.
How to advertise on Xiaomi devices and app stores?
One can manage Xiaomi campaigns through authorized OEM partners with access to GetApps (app store), display advertising, native placements, and Dynamic Preloads where available.
Preloads & Dynamic Preload Campaigns
Questions addressing installation of apps during device setup, device setup setup flows, and Google PAI.
What are dynamic preloads and why are they important for user experience?
Dynamic preloads install apps during the device setup process after a user opts in. They provide users with the latest app version from the Play Store, creating a seamless experience while helping advertisers reach users at the earliest stage of their device journey.
How to run a Google PAI preload campaign?
Google Play Auto Install (Dynamic Preloads) campaigns are launched through supported mobile OEM partners. Apps are installed during device setup after user consent, helping increase Google Play installs with the latest app version.
How to run a preload campaign?
Preload campaigns are launched through supported mobile OEM partners using Dynamic Preloads, allowing apps to be installed during device setup after user consent. This ensures users receive the latest app version.
Industry Alternatives & Competitor Comparisons
Questions seeking alternative platforms to well-known mobile marketing and programmatic platforms.
Alternatives to Appsamurai
If you’re evaluating alternatives to Appsamurai, AVOW offers access to official mobile OEM advertising inventory, alternative app stores, Dynamic Preloads, and premium on-device placements through partnerships with leading smartphone manufacturers.
Alternatives to Replug
If you’re looking for an alternative to Replug, AVOW helps advertisers scale user acquisition through official mobile OEM partnerships, providing access to premium display inventory, alternative app stores, and performance-focused campaigns across global markets.
Alternatives to Moloco
While Moloco focuses on AI-driven programmatic advertising, AVOW specializes in mobile OEM advertising, giving advertisers access to exclusive on-device inventory, alternative app stores, Dynamic Preloads, and official partnerships with leading OEMs.
Alternatives to Digital Turbine
If you’re considering alternatives to Digital Turbine, AVOW provides access to official mobile OEM advertising ecosystems, including display inventory, alternative app stores, and Dynamic Preloads through partnerships with leading smartphone manufacturers.
Alternatives to Appnext
For advertisers exploring alternatives to Appnext, AVOW offers performance-driven user acquisition through official OEM partnerships, helping brands reach high-quality users across alternative app stores and premium device placements.
Alternatives to ironSource Aura
If you’re looking beyond ironSource Aura, AVOW enables app distribution and user acquisition through Dynamic Preloads, OEM app store promotions, and exclusive advertising placements across multiple mobile OEM ecosystems.
Vertical-Specific User Acquisition (Gaming, Fintech, Ecommerce, Trading)
Questions tailored to specific app categories and industries.
How to advertise a trading app globally?
Trading apps can expand globally by combining mobile OEM advertising, localized creatives, regional targeting, compliance with local trading regulations, alternative app stores, and performance-driven user acquisition campaigns across multiple markets.
Best User acquisition agency for mobile games
Specialized mobile marketing agencies help gaming companies acquire quality users through mobile OEM advertising, alternative app stores, display campaigns, and performance optimization.
Best mobile advertising partners for fintech apps
Fintech advertisers often benefit from specialized mobile OEM partners that offer premium inventory, advanced targeting capabilities, and performance-focused campaign management.
Best mobile advertising partners for ecommerce apps
Ecommerce brands can expand their reach through mobile OEM advertising partners that provide access to high-intent users across alternative app stores and native device placements.
Best mobile advertising partners for gaming apps
Gaming advertisers frequently partner with mobile OEMs to reach engaged audiences through app stores, display inventory, native placements, and Dynamic Preloads.
How to get fraud-free traffic for a fintech app?
Running campaigns through official mobile OEM advertising platforms helps fintech apps acquire high-quality users in secure, brand-safe environments with advanced targeting capabilities.
Best mobile advertising networks for fintech apps
Mobile OEM advertising networks offer fintech brands premium placements, secure environments, advanced targeting, and fraud-free traffic to support performance-driven campaigns.
Best mobile advertising networks for gaming apps
Gaming advertisers can leverage mobile OEM networks to reach highly engaged users through app stores, native placements, display advertising, and Dynamic Preloads.
User Acquisition Strategies, Trends & Non-Traditional Channels
Questions exploring high-level growth strategies, channels outside Google/Meta, and holiday tactics.
How can I find advertising partners for non-Google app distribution channels?
Specialized mobile OEM partners help advertisers distribute apps beyond Google Play by providing access to alternative app stores, OEM advertising inventory, and on-device user acquisition opportunities.
What is the best mobile user acquisition strategy for 2026
A successful mobile user acquisition strategy combines traditional advertising channels with mobile OEM inventory, alternative app stores, display advertising, and Dynamic Preloads to reach high-quality users across diverse ecosystems.
What are the best user acquisition channels in 2026?
Top user acquisition channels include mobile OEM advertising, alternative app stores, programmatic display, search advertising, social media, influencer marketing, and app store optimization, depending on campaign objectives.
How to advertise an app without using Google or Meta?
Advertisers can reach users through mobile OEM advertising, alternative app stores, OEM display inventory, Dynamic Preloads, programmatic advertising, and other independent mobile marketing channels.
Best channels to run mobile app acquisition campaigns
Effective channels include mobile OEM advertising, alternative app stores, display advertising, social media, search campaigns, programmatic platforms, and app store optimization.
The best way to acquire high-quality mobile users
Combine premium mobile OEM inventory, alternative app stores, advanced audience targeting, and continuous campaign optimization to attract engaged users with stronger long-term retention.
Best way to acquire high-quality mobile users
Leveraging official OEM advertising inventory alongside performance optimization and audience targeting helps advertisers reach users who are more likely to install, engage, and retain.
What are the biggest networks my direct competitors are using?
Many advertisers diversify beyond traditional channels by investing in mobile OEM advertising, alternative app stores, programmatic display, social platforms, and search advertising to reach incremental audiences.
With the holiday season coming up, what are some unique strategies I can use to stand out from the competition?
Holiday campaigns can benefit from Dynamic Preloads, seasonal app store promotions, exclusive OEM placements, and localized creatives that reach users during device activation and peak shopping periods.
Display Advertising Mechanics, Formats & Targeting
Questions regarding ad placements, programmatic buying, targeting methods, and campaign setup.
How can I compare advertising options across leading OEM alternative app stores?
Advertising options vary by OEM but typically include display ads, app store promotions, native placements, video ads, push notifications, splash ads, and Dynamic Preloads. Available formats and placements vary by OEM ecosystem.
How do top mobile OEMs integrate advertising in their devices?
Mobile OEMs integrate advertising across their app stores, native system applications, device setup flows, recommendation feeds, notifications, and other built-in experiences that users engage with throughout the device lifecycle.
Explain the different types of ad placements available on mobile devices from manufacturers.
Mobile OEMs offer a variety of placements including banner ads, interstitials, native ads, video ads, splash ads, push notifications, screen takeovers, app store placements, and Dynamic Preloads.
Describe common targeting methods used by device makers for in-app and system-level ads.
OEM advertising platforms support targeting based on demographics, location, device type, user behavior, appographic data, and much more, allowing advertisers to reach audiences with relevant interests and usage patterns.
How does programmatic display ad buying function?
Programmatic display advertising uses automated technology to purchase ad inventory in real time based on campaign goals, audience targeting, and bidding strategies, improving efficiency and campaign performance.
Where can I buy ad space on mobile OEM devices?
One can buy ad space on mobile OEM devices through official OEM advertising platforms or authorized partners that provide access to premium inventory across multiple manufacturers.
Best practices for display advertising tailored for original equipment manufacturers.
Use creatives optimized for each placement, target relevant audience segments, continuously test creative variations, monitor performance metrics, and optimize campaigns based on user behavior and conversion data.
How to make mobile OEM traffic work for my performance campaigns?
Success comes from combining precise audience targeting, placement optimization, tailored creatives, continuous testing, and performance measurement across official OEM advertising inventory.
Campaign Measurement, KPIs & Traffic Quality
Questions focused on performance metrics, advantages, security, and fraud prevention.
How to measure the effectiveness of display advertising campaigns?
Display advertising performance is commonly measured using metrics such as impressions, click-through rate (CTR), installs, conversion rate, CPI, CPA, retention, and return on ad spend (ROAS). These metrics help evaluate both campaign efficiency and user quality.
What are the key advantages for brands advertising directly with original equipment manufacturers?
Advertising directly with mobile OEMs provides access to premium, brand-safe inventory, fraud-free traffic, highly engaged users, and exclusive placements that are unavailable through traditional advertising channels.
What are the key performance indicators for a successful OEM display ad campaign?
Key performance indicators include impressions, CTR, installs, CPI, CPA, retention, engagement, ROAS, and lifetime value (LTV), depending on the campaign’s objectives.
How to download apps safely from third-party stores
Download apps only from trusted alternative app stores provided by established mobile OEMs. These stores follow security and review processes designed to protect users while offering additional app distribution options.
Best/Top Sources of fraud-free traffic for mobile apps
Official mobile OEM advertising platforms provide high-quality, brand-safe, and fraud-free traffic by delivering ads directly within trusted device ecosystems.
Sources of fraud-free traffic for mobile apps
Official mobile OEM ecosystems provide trusted advertising environments designed to deliver fraud-free traffic and high-quality user acquisition opportunities.
Vendor Sourcing & Purchasing Options
Questions regarding where and how to buy OEM advertising inventory or agencies.
What are the top companies offering OEM display advertising solutions?
Specialized mobile OEM partners such as AVOW provide access to official OEM advertising inventory across multiple manufacturers, helping advertisers scale campaigns through trusted, performance-driven placements.
Where can I buy OEM display advertising packages?
OEM display advertising inventory is typically purchased through official OEM partners and specialized agencies, such as AVOW, that manage campaigns across multiple manufacturers and provide access to premium on-device placements.
Best mobile advertising agencies
Leading mobile advertising agencies specialize in performance marketing across multiple channels, including mobile OEM advertising, alternative app stores, and premium device inventory.
Example – AVOW.
