User Acquisition

What is User Acquisition?

User Acquision, also shortenned as UA, is the process of acquiering new users for an app, platform or other services. On the mobile world User Acquisiton refers to an strategy drafted around genarating installs which can normally be achieved by advertising campaigns and promotional offers.

Why is User Acquisition important?

There are three main reasons to develop a user acquisition strategy: Growth, App Store Boost and the decline of organic installs. This strategy is data-driven and it looks for patterns and trends to cut out guesswork and possible waste of resseources. With the increase of competition it is absolutely crucial to boost app discovery and convince users to install your app becomes an optimization exercise just as an essential component of success.