Mobile Apps Unlocked (MAU) is one of the leading conferences for mobile growth and marketing professionals. It brings together industry experts worldwide to discuss the latest trends in user acquisition, engagement, retention, and monetization.
Hosted annually in Las Vegas, MAU is a must-attend event for app marketers, product managers, and growth strategists looking to stay ahead in the highly competitive mobile ecosystem.
Why Mobile Apps Unlocked matters
With millions of apps across iOS and Android competing for user attention, standing out requires a data-driven, innovative approach to mobile marketing. MAU provides a platform where industry leaders share proven growth strategies, real-world case studies, and insights on emerging technologies that shape the future of mobile marketing.
Unlike other tech conferences, MAU focuses exclusively on mobile-first businesses, making it one of the most relevant and actionable events for professionals. Attendees gain access to expert-led sessions that cover everything from ad tech innovations to retention frameworks that drive long-term user value.
Key highlights of Mobile Apps Unlocked
MAU is designed to deliver high-value networking opportunities and cutting-edge insights. Some of its standout features include:
- Top-tier speaker lineup – Hear from CMOs, growth leads, data analysts, and product experts from the biggest names in mobile.
- Comprehensive learning tracks – Covering paid and organic user acquisition, app store optimization (ASO), mobile ad strategies, and customer retention.
- Exclusive networking opportunities – Connect with mobile marketers, developers, ad networks, and tech partners through private meetings, roundtables, and after-hours events.
- Hands-on workshops & case studies – Dive into real-world examples of app growth tactics, performance marketing strategies, and creative optimization.
- Latest innovations in ad tech – Explore advancements in programmatic advertising, machine learning, and AI-powered marketing automation.
With a mix of keynotes, panel discussions, and interactive sessions, MAU ensures that attendees walk away with practical insights they can apply immediately to enhance their mobile growth strategies.
What attendees can expect
MAU attracts thousands of professionals from across the mobile ecosystem, including:
- App developers & publishers – Looking to scale their apps through better acquisition and retention strategies.
- Performance marketers & growth experts – Focused on ROAS-driven campaigns, audience segmentation, and mobile-first ad solutions.
- Product managers & UX designers – Seeking insights into A/B testing, personalization, and in-app engagement tactics.
- Ad networks & DSPs – Showcasing the latest innovations in mobile advertising, programmatic buying, and OEM inventory.
Topics covered include:
- Scaling user acquisition (UA) across channels – Best practices for leveraging social, search, OEMs, and DSPs.
- Creative & ad format optimization – Strategies for building high-performing ad creatives and improving conversion rates.
- App Store Optimization (ASO) & discoverability – Tips to boost organic growth and increase app downloads.
- Retention & lifecycle marketing – How to reduce churn, increase engagement, and improve LTV.
- Privacy & compliance in mobile marketing – Navigating IDFA changes, SKAdNetwork, and global data regulations.
Final thoughts
Mobile Apps Unlocked is an unmissable event for anyone in the mobile marketing space. Whether you’re looking to refine your growth strategy, explore new ad formats, or network with industry leaders, MAU provides the perfect platform to gain valuable insights and stay ahead in the evolving world of mobile marketing.