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Organic User Acquisition
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Organic User Acquisition

July 23, 2021
|By Orietta Mendez

What is an Organic User?

An organic user is a user that has found your mobile app and installed it without any kind of paid marketing. Organic users are often high-value users because they found your mobile app themselves, showing an intent that is not true for paid users. The nature of organic users makes them harder to acquire, but practices that increase brand exposure and increase visibility will help drive organic installs.

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