Xiaomi IIB nominates AVOW as Core Agency of the Year 2023 for EMEA - read more!

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Glossary

Chào mừng bạn đến với Bảng chú thích các Thuật ngữ Tiếp thị di động của AVOW. Bạn muốn tìm hiểu thêm về ngành tiếp thị di động? Ở đây bạn có thể tìm thấy mọi thứ từ OEM Marketing đến Cửa hàng ứng dụng thay thế với những thông tin giá trị cho việc thu hút và tăng trưởng người dùng.

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a
  • Ad Campaign
  • Ad Exchange
  • Ad Formats
  • Ad Placement
  • Ad Revenue
  • Advertisers
  • Alternative App stores
  • Alternative Media Buying
  • Analytics
  • App Discovery
  • App Publisher
  • App Store
  • App Visibility
  • Appographic Targeting
  • ARPDAU - Average Revenue Per Daily Active User
  • ARPU - Average Revenue per User
  • ASO - App Store Optimization
b
  • Backlinks
  • Banner ads
  • Bid
  • Bounce Rate
c
  • Churn
  • Cohort
  • Cohort Analysis
  • Conversion
  • Conversion rate
  • CPA - Cost per Acquisition
  • CPC - Cost Per Click
  • CPI - Cost per Install
  • CPM - Cost per Mille
  • CTR - Click-Through Rate
  • Customer Data Platform
d
  • Deep link
  • Digital Advertising
  • DSP - Demand-Side Platform
  • Dynamic Preloads
e
  • Engagement
  • Engagement Rate
g
  • GDPR - General Data Protection Regulation
  • Geofencing
i
  • In-App Advertising
  • In-App Purchase
  • Install
  • Instant Apps
  • Interstitial ads
j
  • Journey Map
l
  • Lifetime Value (LTV)
  • LTV - Lifetime Value
m
  • Marketing Automation
  • Media Buying
  • Mobile Advertising
  • Mobile Marketing
  • Mobile Network
  • Mobile OEM Advertising
  • Mobile OEM marketing strategy
n
  • Native ads
  • Native App
  • Networks
o
  • OEM
  • OEM inventory
  • Omnichannel Marketing
  • Organic User
  • Organic User Acquisition
p
  • Paid Ads
  • Performance Marketing
  • Programmatic Advertising
  • Programmatic Media Buying
  • Psychographic Segmentation
r
  • Retargeting ads
  • Retention Rate
  • Rewarded ads
  • ROAS - Return on Ad Spend
  • ROI - Return of Investment
s
  • SDK
  • Sessions
  • Supply Side Platform (SSP)
t
  • Target Audience
  • Targeting
u
  • Uninstall rate
  • User Acquisition
  • User Experience
  • User Interface
v
  • Video Ads
w
  • Whitelist
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