Performance Marketing

What is Performance Marketing?

Performance Marketing refers to online marketing and advertising programs in which publishers, advertisers and marketing companies are paid upon completion of an action; such as download, lead, click or sale.

Why is Performance Marketing important?

Performance marketing provides advertisers with valuable insights into their performance, enabling them to target their advertising campaigns according to the best cost-per-acquisition (CPA) values.

Furthermore, performance marketing also brings benefits such as: easy tracking of performance, low risk, focus on ROI and last but not least, the biggest advantage of performance marketing is that it is 100% measurable.