Programmatic Media Buying

What is Programmatic Media Buying?

Programmatic Media Buying is an automated process where advertising spaces are bought and sold based on bids and set parameters. The process uses data and algorithms to serve targeted adverts. Prior to this process, advertisement space was sold manually and consumed more of the marketer’s time and attention. 

Why is Programmatic Media Buying important?

Programmatic Media Buying allows advertisers to save time, efforts and therefore, money. As on the contrary, the traditional media buying process involved multiple requests for proposals, constant communication, and manual orders. Moreover, ads were purchased in bulk and the advertiser did not have much control over ad placement. Programmatic Media Buying optimizes a marketer’s workflow and offers clear benefits to advertisers.