AVOW becomes key partner to manage Samsung’s Galaxy App Store inventory sales in the EU, a unique opportunity that enhances advertising options for app developers in the European market.
In a groundbreaking collaboration poised to redefine mobile advertising in Europe, AVOW has partnered with Samsung, the world’s leading smartphone manufacturer, to unlock advertising opportunities within its Galaxy Store for app developers and mobile marketers.
AVOW and Samsung – The Partnership
AVOW’s agreement with Samsung makes us one of the key partners that has the management rights over advertising on Samsung’s Galaxy Store throughout the European Union. With Samsung commanding a leading 34% share of the European smartphone market, this collaboration is poised to amplify Samsung’s market reach and streamline advertising efforts on its Galaxy Store platform.
Impact and Opportunities in Galaxy Store Advertising
This partnership opens up a world of unique opportunities for mobile brands seeking to advertise on Samsung’s Galaxy Store. Leveraging AVOW’s expertise in media buying and performance marketing, along with a vast mobile inventory and Samsung’s extensive user base, marketers can now access unique advertising formats. This means they can precisely target previously untapped consumer segments within Europe, a game-changer for app developers.
Key Statements from AVOW and Samsung Executives
Robert Wildner, CEO and Co-founder of AVOW, expressed excitement about the partnership, highlighting its potential to offer fresh advertising opportunities for mobile marketers and advance the mobile advertising industry.
Samsung executive Domingo Mendez, Mobile Ecosystem Partnerships Leader, underscored the strategic importance of partnering with AVOW, citing the company’s innovative approach to mobile advertising and its commitment to enhancing the mobile and app experience for consumers.
Addressing Industry Challenges for Mobile Marketers
The partnership addresses critical challenges faced by mobile marketers and app developers, including fraud detection, rising costs, and user engagement issues. By leveraging Samsung’s advertising placements with AVOW, mobile marketers can achieve fraud-free incremental user growth and engage with brand-loyal Samsung customers across local markets in Europe.
Boundless Opportunities for App Developers: AVOW and Samsung’s European Partnership
This key partnership between AVOW and Samsung represents a significant development in the European mobile advertising landscape. It promises enhanced advertising opportunities for marketers and expanded market reach for Samsung’s Galaxy Store platform.
As the digital landscape continues to evolve, this collaboration underscores the potential for strategic alliances to drive innovation and growth within the mobile advertising industry, offering a promising future.
Key Points: AVOW and Samsung’s European Partnership
- AVOW is the key partner of Samsung in Europe in charge over Galaxy App Store inventory sales in the EU, significantly expanding advertising options for app developers. This is a game-changer in the European mobile advertising landscape.
- Samsung holds a leading 34% share of the European smartphone market, enhancing the strategic significance of this partnership
- This partnership unlocks unparalleled opportunities for mobile brands collaborating with AVOW, offering access to unique advertising formats and leveraging Samsung’s extensive user base through the Galaxy Store platform in Europe.
- Robert Wildner, CEO and Co-founder of AVOW, expressed excitement about the partnership, highlighting its potential to offer fresh advertising opportunities for mobile marketers and advance the mobile advertising industry.
- Samsung executive Domingo Mendez, Mobile Ecosystem Partnerships Leader, underscored the strategic importance of partnering with AVOW, citing the company’s innovative approach to mobile advertising and its commitment to enhancing the mobile and app experience for consumers.
- Addressing critical industry challenges such as fraud detection, rising costs, and user engagement issues, the partnership enables app marketers to achieve fraud-free incremental user growth and engage with brand-loyal Samsung customers across local markets in Europe.