LTV – Lifetime Value
June 22, 2021
|By Orietta Mendez
What it LTV – Lifetime Value?
LTV, or Lifetime Value is a projected net profit for users who have your app installed. It estimates how long the average user spends before they uninstall. LTV is considered to be a north star metric for many mobile marketers. It is the aim of a marketer to prolong LTV and get higher ROI per user.