1.5 billion daily active users at your fingertips
Mobile OEM advertising
Scale Your User Acquisition Beyond the Duopoly
Partner with AVOW to access 1.85B+ daily active users via top mobile OEMs. Lower your CPI, reach untapped audiences, and drive high-ROAS app installs.
The numbers speak for themselves
Customer success with mobile OEMs
Gaming
2.5M
Installs 1 month
Gaming
+20%
Above Targets
Gaming
110M+
Impressions
Fintech
+500k
New Users
Fintech
+100K
Monthly Installs
Fintech
46%
Install-to-CR
E-Commerce
+30%
User Growth
E-Commerce
9x
Install Growth
E-Commerce
+150%
ROAS Achieved
Learning
+300k
App Installs
Online Lottery
170%
Install Growth
Fintech, Trading
150%
ROAS Achieved
Gaming
30+
New Markets
Streaming, Gaming
+60%
App Engagement
Fintech, Trading
+250k
Monthly Installs
The world’s largest mobile OEM
Samsung
AVOW is Samsung’s key partner in Europe, unlocking an audience of 155 million. With Samsung, you can pre-install your app, shine in the Galaxy Store, and reach users with precision.
- Samsung Key European Partner
As Samsung’s key EU partner AVOW unlocks advertising opportunities for app developers within the Galaxy Store.
Samsung is the number one mobile OEM in several key geos, with access to 155 million Samsung users in Europe alone.
Place ads in the Galaxy Store to reach a wide audience and boost app installs, including pop-up ads, Editor’s Choice, banners, push notifications, and more.
Expand your app's global reach
Xiaomi
Partner with Xiaomi through AVOW, the only globally recognized agency across EMEA, SEA, LATAM and India. Access over 600 million monthly users, boost visibility in the Xiaomi App Store, and connect across Asia-Pacific.
- Core Agency of the Year: 2022 – 24
- Core Agency: EMEA | SEA | LATAM | India
As a Xiaomi Core Agency, AVOW opens exclusive advertising avenues for app developers targeting Xiaomi devices and within the Mi Store.
Xiaomi reaches over 220 regions worldwide and offers 77 languages to its device’s users. AVOW is a core agency in EMEA, India, SEA and LATAM
Explore diverse ad placements within Xiaomi’s ecosystem, including notification, splash, video, and App Vault ads, to effectively engage and capture the attention of users.
Accelerate app discovery
Huawei
As a two-time “Agency of the Year” winner and official Huawei partner since 2019, AVOW offers exclusive access to on-device and AppGallery inventory. Reach over 350 million monthly users and benefit from 750 million daily downloads.
- 2 x Huawei Agency of the Year Winner
As Huawei’s strategic partner, AVOW unlocks exclusive advertising opportunities targeting Huawei devices and within the Huawei AppGallery.
Huawei reaches over 500 million daily active users across 216 countries and 77 languages, with 10% market share in Mexico, Colombia and Peru respectively.
Maximize app visibility and engagement on Huawei’s AppGallery through strategic use of categories, app rankings, and keyword searches.
Connect to millions in emerging markets
vivo
AVOW is a Global Core Agency for vivo across Southeast Asia and other key regions, with a strong presence in India and Indonesia. vivo’s inventory connects with over 75 million Vivo mobile users worldwide.
- vivo Performance Ads Global Core Agency 2024
- Best Agency Winner 2022
AVOW, as vivo’s Global Core Agency, enables exclusive advertising in on vivo devices and V-Appstore across Southeast Asia and other key regions.
vivo, the #6 smartphone company worldwide connects 75m+ vivo users globally, including 42m+ in India and 13m in Indonesia.
Enhance app visibility and engagement on vivo devices and V-Appstore with strategic placements including recommended for you app placement, apps-selected, floating icon, and splash ads.
Amplify your app's global presence
OPPO
AVOW is OPPO’s Strategic Core Partner in the Philippines and Vietnam. Including brands realme and OnePlus, OPPO boasts over 600 million daily active users. Enhance your app’s global presence with our strategic partnership.
- OPPO Strategic Core Partner: Vietnam & Philippines
- OPPO Ads Strategic Agency Award 2022
AVOW facilitates exclusive advertising on OPPO devices, including sub-brands Realme and OnePlus, across Southeast Asia (SEA) and India
OPPO is a household name in over 40 countries and territories worldwide, spanning all price segments from budget to ultra premium.
Increase app visibility and engagement on OPPO devices and within their app ecosystem using strategic placements like featured, recommended, trending, and must-have options.
A rising global mobile OEM
Transsion
Explore advertising opportunities across Transsion’s diverse brands, including itel, Infinix, and TECNO, particularly prominent in the continent of Africa, and South Asian countries like Pakistan and Bangladesh.
- Transsion Gold Agency Distinction
Transsion collaborates with AVOW for Mobile OEM inventory, focusing on emerging markets like Africa and key regions in South Asia.
As the world’s 5th largest smartphone maker, Transsion dominates emerging markets like Africa, South Asia, and Southeast Asia, covering all price segments from budget to ultra-premium.
Utilize strategic ad placements like recommended and native interstitials across Transsion’s brands—including itel, Infinix, and TECNO—to engage diverse audiences in emerging markets.
Fastest growing global OEM
HONOR
HONOR is the fastest-growing OEM, leveraging over 200 million active devices globally to connect with a young, tech-savvy user base, and is the first official partner for premium Google Play Auto Install inventory.
- AVOW – Global Best Support Partner
HONOR partners with AVOW to offer developers high-impact user acquisition through Dynamic Preloads (via Google PAI), allowing apps to be featured and installed during the initial setup phase of new devices.
HONOR is expanding rapidly on a global scale, aiming for 70 million sales in 2025 behind a dominant 14.4% share in China and triple-digit growth across Europe and Africa.
AVOW is a key strategic partner for HONOR, receiving the “Global Best Support Partner Award” from for excellence in delivering high-performance user acquisition via Dynamic Preloads
Mobile OEM FAQs 💬
1. What is a mobile OEM?
Mobile Original Equipment Manufacturers or mobile OEMs are smartphone device manufacturers that dominate the global telecommunications industry such as Samsung, Xiaomi, Huawei, vivo, OPPO, Transsion, OnePlus, Realme and more.
2. What are the mobile OEMs AVOW works with?
AVOW has official partnerships with mobile OEMs like Samsung, Xiaomi, Huawei, OPPO, vivo, Realme, Oneplus, and Transsion brands Itel, Infinix and Tecno.
3. What are the benefits of running UA campaigns with mobile OEMs?
Benefits of running user acquisition campaigns with mobile OEMs are – they are premium, brand-safe, fraud-free, and cost-efficient with access to more than 1.5 billion daily active users.
4. What are the creative placements I can tap into on mobile OEMs?
Creative placements can vary across mobile OEMs, but generally, options include banner, interstitial, video, splash interstitial, native, push notification, screen takeover, dynamic preloads (Google PAI) and more.
5. What are the mobile OEMs pricing models?
CPI – to begin with. Once we run the campaign and collect enough data after the first few weeks, we then move towards a more performance based model (CPR,CPA).
6. What is the minimum budget required to start?
Minimums vary by channel and market. Dynamic Preloads typically offer the lowest entry point, while Display Ads require more budget to scale efficiently. Talk to our team and we’ll share the right starting point for your goals.
7. How does tracking and attribution work?
AVOW integrates seamlessly with all major Mobile Measurement Partners (MMPs), including AppsFlyer, Adjust, Singular, Branch, Kochava, Airbridge, and Tenjin. Your campaigns are tracked through your existing MMP setup — no SDK integration or technical work required on your end.
Our deep MMP integrations capture every install, in-app event, and post-install action in real time, including rejected installs flagged by your anti-fraud package. This gives you full transparency over traffic quality and complete control over your performance data, all within the dashboards your team already uses.
8. What is the average time to launch a campaign?
Most campaigns go live within roughly a few weeks of signing – significantly faster than typical managed enterprise engagements in the OEM and adtech space, which often take four to six weeks. Because our placements require no SDK integration or technical work on your side, our team handles setup, creative review, and OEM coordination so you can start driving installs quickly.
Looking for more answers?
Visit our FAQ page or Contact Us