The Customer
NOMAD: Brazil’s gateway to global finance.
NOMAD is a leading Brazilian fintech democratising access to a global financial ecosystem. The app gives Brazilian residents a US-based digital banking account – letting them hold balances in USD, make international transfers, and invest directly in the US stock market, all from a single intuitive platform
The Challenge
NOMAD set out to acquire qualified, high-LTV users at a competitive CAC.
Driving installs in fintech is one thing – driving users who actually fund accounts, exchange currency, and invest is the real test. NOMAD wanted a channel that could cut through attribution noise and deliver genuinely incremental, qualified growth.
Objectives:
- Scale account opening volume
- Acquire qualified, high-LTV users
- Maintain a highly competitive CAC
- Ensure inventory transparency and brand safety
- Drive incremental growth beyond influencer and coupon channels
The Solution
AVOW and Winclap built a focused OEM strategy designed to deliver qualified users, not just installs.
A combination of premium OEM inventory across Xiaomi and OPPO, appographic signals, and multi-stage CPA optimisation – managed in close partnership with Winclap – built a campaign that filtered for the high-income audience NOMAD’s product is built around.
The strategy mix:
☑️ Diversified OEM mix: Xiaomi and OPPO native stores, plus a premium network of co-developed apps.
☑️ Appographic signals: Users reached based on real interest in travel, finance, and investing apps.
☑️ Funnel evolution: A measured shift from CPI to multi-CPA, optimising for Account Opening, Qualification, and First Deposit as the data matured.ped app placements.
☑️ Seasonal precision: Budget tuned to traveler lifecycles, scaling hard into European Summer, USD dips, and other moments of peak intent.
☑️ Winclap partnership: As NOMAD’s Lead Growth Agency, Winclap bridged NOMAD and AVOW – accelerating deployment and turning data into real growth.
The Results
AVOW and Winclap delivered NOMAD’s most efficient qualified-user CAC.
Premium OEM inventory and multi-stage CPA optimisation produced a steady flow of qualified users, opening accounts, funding them, and engaging with NOMAD’s investment products.
Key Results:
- 26,000+ new account openings
- 48% lower CAC than NOMAD’s target
- Cost per depositing user: 56% below the average
- Top-performing CAC across NOMAD’s partner network
- True incremental growth, validated through real-time CAC reporting developed with Winclap
26K+
New account openings
-56%
Cost per depositing user
-48%
Qualified users – CAC vs target
The Feedback
“AVOW delivered one of the most efficient CACs in our entire partner mix, and the users they bring open accounts and actually use them. That’s the only metric that matters to us.”
Thais Barcellos
Performance Marketing Coordinator, NOMAD
“AVOW has been a trusted partner throughout our growth journey. Together we’ve built a strong acquisition strategy, combining excellent CAC efficiency with a collaborative and agile optimization process.”
Eduarda Bueno
Sr. Performance Analyst, Winclap
