This campaign was run in collaboration with Optdcom, representing Akbank
The Customer
Akbank is one of Turkey’s most prominent and trusted private banks, recognized for its innovation in digital financial services. Akbank Mobile, the bank’s award-winning flagship app, serves millions of customers nationwide, setting the standard for modern, seamless mobile banking in Turkey.
The Challenge
Akbank set out to scale installs without compromising on user quality.
As a leader in Turkish digital banking, Akbank needed a user acquisition channel capable of delivering both volume and meaningful downstream conversions. The priority was clear: ensure that acquired users didn’t just install Akbank Mobile, but actively progressed to sign the Individual Banking Services Agreement (BBHS) – a high bar that existing channels struggled to optimize against.
Objectives:
- Scale app install volume in Turkey
- Maximise install-to-BBHS conversion rate
- Exceed the 5% BBHS quality benchmark
- Acquire high-intent banking users
- Optimise toward downstream conversion events
The Solution
AVOW unlocked premium, high-intent users through mobile OEM advertising.
By activating on-device placements across leading Android OEM partners, AVOW gave Akbank access to a high-quality, largely untapped audience in Turkey – and optimised campaigns directly against BBHS, ensuring every install drove real downstream value.
The strategy mix :
☑️ Premium OEM inventory access: Activated on-device placements across leading Android OEM partners to reach high-intent banking users.
☑️ Ad group testing and optimisation: Tested multiple ad group configurations to identify the highest-performing setups for quality user acquisition.
☑️ BBHS-led optimisation: Concentrated investment on inventory delivering the strongest BBHS conversion rates while sustaining install scale.
☑️ KPI-first strategy: Anchored every optimisation decision to Akbank’s downstream conversion goals, not install volume alone.
The Results
Akbank doubled its BBHS KPI in just six months while sustaining strong install scale.
Through continuous placement-level optimisation and a downstream-focused approach, the campaign progressively elevated BBHS performance – surpassing the 5% target to reach 9–10% by Q1 2026, delivering 2× the original benchmark.
Key Results:
- Monthly installs increased by 42%
- Initial BBHS target of 5% exceeded
- BBHS rate reached 7–8% in Q3 2025, advancing to 9–10% in Q1 2026
- BBHS KPI doubled within 6 months
42%
Increase in monthly installs
2X
BBHS KPI growth
10%
BBHS rate achieved
5-10%
BBHS conversion uplift
The Feedback
“Our results with AVOW show what’s possible when UA is anchored to real downstream value – a blueprint for any bank or finance app looking to scale without compromising on quality.”