The Customer
Mongoose: A global leader in web and mobile casual gaming
Mongoose Net Ltd. is a digital entertainment developer that builds and operates mobile applications, reaching a massive global market of over 10 million downloads. Their primary offerings include family-friendly classic card and puzzle games, most notably their highly rated Solitaire Collection.
The Challenge
Mongoose needed to unlock new users globally, without sacrificing efficiency.
The core hurdle was finding valuable new users at efficient CPIs. AVOW’s Dynamic Preloads (Google PAI) product opened up a broad, global pool of new users across multiple OEMs – access that wasn’t readily available through other channels.
Objectives:
- Acquire new users at global scale
- Keep CPIs efficient across markets
- Tap into premium OEM inventory beyond standard channels
The Solution
AVOW connected Mongoose to a global, efficient pipeline of new users through Dynamic Preloads (Google PAI) and a multi-OEM strategy.
AVOW combined the reach of Dynamic Preloads (Google PAI) with premium OEM inventory from top-tier manufacturers, giving Mongoose access to valuable new users across markets at efficient CPIs – without the ceilings of saturated channels.
The strategy mix:
☑️ Dynamic Preloads (Google PAI) at scale: Leveraged AVOW’s Dynamic Preloads (Google PAI) product to unlock a broad, global pool of new users across multiple OEMs in a single integrated flow.
☑️ Multi-OEM partnerships: Engaged Honor, Lenovo, Xiaomi, OPPO & VIVO, running global campaigns that supported Mongoose wherever OEM inventory could reach customers.
☑️ Efficiency-first targeting: Prioritized delivering genuinely valuable new users at efficient CPIs, avoiding wasted spend on low-intent volume
The Results
Mongoose achieved strong, sustained new user growth at global scale.
Through the combination of Dynamic Preloads (Google PAI) and multi-OEM campaigns, AVOW helped Mongoose reach over 450,000 new users in just 12 months – efficiently, across markets.
Key Results:
- 450K+ new users delivered in 12 months
450K+
New users in 12 months
The Feedback
“AVOW gave us a way to reach new gamers globally without the usual scale-versus-efficiency tradeoff. Dynamic Preloads (Google PAI) gets our app pre-installed on new devices, and combined with their OEM partnerships, it delivered volume we couldn’t get elsewhere.”
Assaf Cohen
CEO, Mongoose
“With Dynamic Preloads (Google PAI), Mongoose got genuine scale in the casual gaming space without sacrificing efficiency. The app is placed directly on new devices, so users discover it from day one, delivering 450K+ users in 12 months!”