The Customer
Pitaco is a sports betting and iGaming platform in Brazil, giving fans a way to monetise their sports knowledge through competitive leagues. Tapping into the country’s deep-rooted passion for football, the platform has scaled rapidly across mobile in one of the world’s most engaged sports markets.
The Challenge
As Brazil’s leading sports betting and igaming platform, the next phase of growth meant moving beyond saturated Big Tech channels to unlock fresh, fraud-resistant inventory – and turning peak moments like the Brasileirão and World Cup into engines for long-term player acquisition.
Objectives:
- Scale First Time Depositor (FTD) acquisition
- Drive recurring deposit behaviour
- Build a community of active users
- Unlock incremental growth beyond Big Tech channels
- Maintain a clean, fraud-resistant FTD funnel
The Solution
AVOW guided Pitaco from a CPI baseline to a pay-per-deposit Open Caps CPA model, powered by premium OEM inventory.
Pitaco only pays when a user deposits – turning user acquisition into pure outcome buying. Combined with a diversified OEM mix and appographic targeting, the model delivers consistent FTDs at a fixed CPA, with no wasted spend.
The strategy mix :
☑️ CPI → CPA evolution: Started on CPI to build an OEM data baseline, then migrated to CPA once performance signals were strong.
☑️ Open Caps, zero-risk CPA model: Pay only for successful deposits, scaling dynamically at a fixed target CPA.
☑️ Diversified OEM mix: Premium inventory across Xiaomi, OPPO, and other top-tier manufacturers, including exclusive co-developed app placements.
☑️ Appographic targeting: Reach users based on real app usage patterns indicating high affinity for sports, gaming, and betting.
☑️ Peak seasonality execution: A proven track record from the World Cup, turning match days into engines for both volume and long-term retention.
The Results
Pitaco achieved consistent, high-intent FTD scale with strong post-install engagement.Premium OEM inventory and a CPI→CPA Open Caps strategy delivered steady, high-intent depositors at a predictable cost.
Key Results:
- ~100 FTDs per day at a fixed target CPA
- 2× deposits per user within 28 days post-install
- 5+ bets per user within 28 days post-install
- 80,000+ bets recorded in March 2026 alone
- 5,000+ FTDs delivered during the 2022 World Cup
- Up to 30% higher retention vs. baseline (D30 cohort)
- Peak seasonality scale via CPI→CPA transition
- Open Caps efficiency: fixed CPA, zero risk
~100
Daily FTDs
80K
Bets in one month
2X
Deposits per user in 28d
5+
Bets per user in 28d
5K
FTDs during World Cup
30%
Higher Retention
The Feedback
“AVOW has been our partner since the 2022 World Cup, and they keep raising the bar. Pay-per-deposit OEM inventory is now a core pillar of how we scale – and a blueprint other betting apps should be paying attention to.”
Guilherme Kayano
Performance Specialist, Pitaco
