The AVOW HONOR partnership has just delivered its second consecutive global award. HONOR has recently named AVOW its 2026 Global Outstanding Partner, following 2025’s Global Best Support Partner Award. AVOW CEO and Co-founder Robert Wildner received the award in person at HONOR’s Global Developer Conference in Shenzhen, where he also delivered a keynote on OEM advertising.
“Receiving such recognition for a second consecutive year is incredibly meaningful to us,” said AVOW CEO Robert Wildner. “What started as a shared ambition to bring HONOR’s PAI opportunities to more app developers globally has developed into a very close and successful partnership. This award reflects the trust, momentum, and results we have built together.”
Why does a second consecutive award matter?
A single award from a partner is a nice mention. A second one, in a row, from the same company, is a track record. Back-to-back recognition from HONOR signals that the results are repeatable, not a one-off campaign win, which is exactly what app marketers need to see before committing budget to a newer channel like OEM advertising.
What is the AVOW HONOR partnership?
The AVOW HONOR partnership centers on Dynamic Preloads, which gives app marketers access to HONOR’s Google Play Auto Install (PAI) inventory, reaching users during the initial setup of new HONOR smartphones. Liming An, Director and Head of International Ecosystem Development at HONOR, credited that execution directly: “AVOW has become an important partner as we continue to grow HONOR’s international advertising ecosystem. Their expertise, execution, and ability to connect advertisers with new opportunities across markets have made them a trusted partner, and we look forward to continuing our collaboration.“
Back-to-back awards from the same partner aren’t handed out for showing up. They’re handed out for delivering, campaign after campaign, in markets where OEM advertising is still a relatively new line item on most media plans. This partnership has grown from a shared ambition in 2025 into one of the more visible proof points that OEM channels can scale reliably across markets.
How big is HONOR’s reach for app marketers?
HONOR reaches over 200 million active users globally through its expanding smart device ecosystem, with particular strength in high-growth regions where user acquisition costs on traditional channels keep climbing. Dynamic Preloads put an app on the device before the user ever opens an app store, a fundamentally different first impression than a paid install ad competing for attention in a feed.
It’s also why AVOW keeps describing OEM advertising as something that belongs in every marketer’s channel mix by default, not as a specialty tactic reserved for a few advanced teams. For app marketers evaluating where their next incremental user is going to come from, a device-level touchpoint that HONOR itself is actively investing in is hard to ignore.
Is HONOR AVOW’s only OEM partner?
This HONOR win doesn’t happen in isolation. AVOW now works with more than 250 advertisers globally, giving them access to over 1.85 billion daily active users and 25 million+ monthly downloads across its OEM network, which includes Samsung, Xiaomi, HUAWEI, vivo, and OPPO alongside HONOR. Back-to-back recognition from HONOR adds to a growing list of OEM partners publicly backing AVOW’s approach, reinforcing that mobile OEM advertising has moved well past the experimental stage and into a core part of how global apps grow.
What should app marketers take from this?
For marketers still treating OEM channels as a line item to test someday, this is a signal from the OEM side of the table that the model works and is only getting more competitive to access early.
Ready to add HONOR to your app growth mix?
Two consecutive global awards from HONOR aren’t just recognition, they’re proof that Dynamic Preloads delivers results marketers can build a strategy around. If your app isn’t yet reaching users at the moment they set up a new HONOR device, you’re leaving a proven acquisition channel on the table.
Book a demo with the AVOW team to see how Dynamic Preloads can put your app in front of the next wave of first-time smartphone users on HONOR and a growing list of global OEMs.
AVOW HONOR Partnership FAQ
What award did AVOW win from HONOR?
AVOW won HONOR’s Global Outstanding Partner Award for 2026, its second consecutive global award from HONOR after winning the Global Best Support Partner Award in 2025.
What is Dynamic Preloads?
Dynamic Preloads is AVOW’s solution that installs apps on new smartphones during initial device setup, using Google Play Auto Install (PAI), so an app is present on the device before the user opens an app store.
How many active users does HONOR have?
HONOR reaches over 200 million active users globally.
Does AVOW work with OEMs other than HONOR?
Yes. AVOW works with more than 250 advertisers across a network of global OEM partners, including Samsung, Xiaomi, HUAWEI, vivo, and OPPO, reaching over 1.85 billion daily active users.
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