Estimate app user reach by country with the free Android OEM Reach Calculator
Reach is no longer guesswork.
If you’re launching a new app or expanding into a new market, one of the first questions you’ll face is: How many users can I actually reach in this country or region?
Getting that answer usually means digging through fragmented reports or relying on general benchmarks. The AVOW User Reach Calculator gives you realistic, market-specific estimates of how many Android users you can reach through AVOW’s mobile OEM partners, in just a few clicks.
Whether you’re a growth lead planning your 2027 budget or a performance marketer testing a new country, this free tool helps you find high-potential audiences faster.
What is the AVOW User Reach Calculator?
Our Android OEM Reach Calculator is a free tool designed to help app marketers estimate their potential reach across 13 markets, based on the latest publicly available market data. It counts only the mobile OEMs AVOW can run campaigns with in each market, so you see an audience you can actually buy, not a theoretical total.
No spreadsheets. No guesswork. Just fast, actionable data to inform your next campaign.
Who Should Use the User Reach Calculator?
This tool is built for:
- Performance marketing professionals
- User acquisition teams
- Mobile growth leads
- App developers
- App advertisers and marketers
Our tool supports all major app types, including: Dating and Social, E-commerce and Retail, Education and Learning, Entertainment and Streaming, Finance and Fintech, Food and Delivery, Gaming, Health and Fitness, Productivity and Utilities, and Travel.
Which Markets Are Covered in the Reach Calculator?
The Android OEM reach calculator includes data from the following 13 high-growth markets:
- Brazil
- China
- France
- Germany
- India
- Indonesia
- Japan
- Philippines
- Spain
- Türkiye
- United Arab Emirates (new)
- United Kingdom and Ireland
- Vietnam
These countries represent key opportunities for mobile OEM advertising, especially in Android-dominant regions with strong app growth potential.
Which Mobile OEMs are Included in the Reach Calculator?
AVOW partners directly with major Android device manufacturers. These Android OEMs offer ad placements on native apps, app stores, and pre-installed channels.
- Samsung*
- Xiaomi
- Huawei
- OPPO (includes OnePlus and realme)
- vivo
- HONOR
- Transsion (includes TECNO, Infinix and itel)
Together, AVOW’s OEM partners make up 86% of the global Android market.
Note: Currently AVOW supports Samsung advertising campaigns in Europe only, including the UK and Türkiye.
How Does the Android OEM Reach Calculator Work?
Get actionable reach data in just three quick steps:
Step 1: Choose Your App Category
Go to the Reach Calculator and pick the app category that best matches your product or campaign goals.
Step 2: Select Your Target Market
Choose the country you want to analyze.
Step 3: View Your Estimated Reach
Click Show Results Instantly to see your estimated monthly active users, the top OEMs by reach in that market, and AVOW’s market coverage.
Use these insights to guide 2027 budget planning, market prioritization, and campaign strategy. It’s quick, free, and purpose-built for growth marketers. 👉 Try the Android OEM Reach Calculator
Real Results: How Leading Apps Unlock New Reach with AVOW
AVOW’s mobile OEM advertising solutions are already helping app marketers scale into new markets and reach overlooked users. Here are four real examples:
1. Tripledot Studios (Gaming)
Tripledot Studios, the London-based publisher behind Solitaire and Woodoku, used AVOW’s direct partnerships with Samsung, Xiaomi, OPPO and vivo to unlock scalable OEM traffic. Its campaigns outperformed targets by 20% in EMEA and delivered 15% higher performance than other preload channels.
“We’ve acquired a significant amount of users and AVOW consistently ranks among the top three channels in several of the geos where we operate, which highlights the substantial contribution that AVOW has made to our overall UA efforts.” – Ben Barta, Senior Growth Manager at Tripledot Studios, speaking on the Behind the Apps podcast.
2. Billease (Fintech)
Billease, the Philippines’ leading buy now, pay later (BNPL) platform, moved away from saturated ad networks to reach high-intent users through Xiaomi, OPPO, vivo, Huawei and Transsion. It grew monthly installs by 602%, account creations by 681% and auto-approved loans by 957%.
“AVOW has had a strong influence on our app’s growth. Within just a few months of partnering with them, we saw a 10% increase in our user base.” – Jose Fernandez, CMO, Billease
3. Milanuncios (E-commerce)
Milanuncios, Spain’s leading online classifieds platform, used Xiaomi on-device campaigns and OPPO preloads to stand out against rising competition. It achieved 30% quarter-over-quarter user growth and cut eCPA by 23%.
“AVOW’s partnership was instrumental in elevating our user acquisition efforts. Their ability to consistently drive a cost-efficient campaign was a major factor in our success.” – Alex Piriz, Growth Marketing Manager, Milanuncios
4. iFood (Food & Delivery)
iFood, Brazil’s food delivery leader, used Xiaomi’s native placements and GetApps store to recruit new couriers for its iFood para Entregadores app. It cut cost per first delivery by 46% and reduced CAC by 22%.
“AVOW brought our cost per first delivery down to its lowest level ever while scaling volume, on the KPI that matters most to us.” – Hernane Kremer, Growth Manager, iFood
Reach Calculator: Frequently Asked Questions
1. Is the Android OEM Reach Calculator free?
Yes, it is a free tool and is open to all advertisers.
2. What powers the reach estimates?
The estimates are based on the latest publicly available market data on Android users and each device maker’s share of phones in use. They count only the mobile OEMs AVOW can run campaigns with in each market. The figures are estimates, meant to support planning.
3. Can this help with campaign planning?
Yes. It supports 2027 geo selection and audience forecasting.
4. Which Android OEMs are included?
Mobile OEMs such as Samsung, Xiaomi, Huawei, OPPO, vivo, HONOR and Transsion.
5. What app types are supported in the Android OEM Reach Calculator?
All major verticals, including Gaming, E-commerce, Fintech, Health, Streaming, and more.
Try AVOW’s Android OEM Reach Calculator
If you’re planning your 2027 user acquisition and want to find new growth opportunities on Android, AVOW’s free Android OEM reach calculator is a great place to start. Estimate your app’s reach in monthly active users by country, see which mobile OEMs and app stores you can advertise with, and build your mobile OEM advertising strategy on realistic numbers.
👉 Try the AVOW User Reach Calculator
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