Latest DMA news egarding fair competition and consumer protection in the digital world.

Spring is in the air, and the Digital Markets Act blossoms

By Robert Wildner, Co-Founder & CEO at AVOW “There is nothing permanent except change,”…


Chronological Timeline: The Journey to DMA and the EU Digital Markets Act

Timeline of the Digital Markets Act (DMA): A Path Towards Tech Freedom and Consumer Choice

Update (March 22, 2024): Added information regarding the U.S. Department of Justice filing an…


From Control to Choice: The Story of the DMA So Far..

From Control to Choice: The Digital Markets Act (DMA) and the Story So Far

As the clock is ticking in Europe for tech’s biggest players to loosen their grip on the industry,…


Pros and Cons of Sideloading Apps

The Pros and Cons of Sideloading and The Importance of Freedom of Choice

In this article, we’re stepping off the beaten path of app store monopolies and digital…


Alternative App Stores and Dynamic Preloads

Game On: Alternative App Stores vs Dynamic Preloads

The battle between app creators is heating up. Amid antitrust lawsuits against mobile tech giants,…


How will the Digital Markets Act impact Mobile OEMs, their owned app stores, launcher and native app inventory?

The European Commission Takes Bold Steps with The Digital Markets Act In a landmark move, the…


Best place to advertise

Best place to advertise apps

According to the 2023 report of data.ai (previously AppAnnie), the weighted average of mobile…


Never miss on incrementality with alternative app stores

Never miss on Incrementality for your app: Alternative app stores are the way forward

Alternative app stores are the way forward for incremental growth  It is widely known that Google…


Why go for an alternative app store

Why go for an Alternative App Store?

Over the years, Google and Facebook dominated the mobile marketing industry with monopolized…


AVOW x Adjust Webinar: From User Acquisition Strategy to Dynamic Preload Campaigns with Mobile OEMs

Learn how mobile marketers can scale their apps while working with major mobile OEMs such as…