Partnerships AI App Industry Insights The Essentials of Building AI Apps: A Practical Guide for Marketers The rise of AI Apps is fundamentally transforming product design, development, and scaling processes. Wha... Read more
Mobile OEM Advertising User Acquisition Alternative App Stores E-Commerce Mobile OEMs Driving App Installs in LATAM’s Unique E-Commerce Landscape Latin America has emerged as one of the fastest-growing e-commerce regions globally. Did you know that a ... Read more
Mobile OEM Advertising Alternative App Stores E-Commerce Mobile OEMs Industry Insights Reaching High-Value Shoppers: The Case for Mobile OEM Advertising in North America The world of US mobile shopping is more competitive than ever. With millions of consumers turning to thei... Read more
Mobile OEM Advertising E-Commerce Capturing the Next Wave of Digital Shoppers: How OEM Ads Power E-Commerce Apps in India India’s e-commerce sector is in the middle of a massive transformation. With millions of new shoppers c... Read more
Mobile OEM Advertising User Acquisition Alternative App Stores App Growth OTT and Streaming Why European OTT Brands are Turning to OEM Ad Inventory The UK leads Europe’s OTT market, with 2,536 on-demand video services. Rapid adoption of SVOD and TVOD ... Read more
Mobile OEM Advertising App Growth OTT and Streaming Premium growth: Reaching high-LTV Korean viewers through OEM native ads Imagine an industry rocketing toward a staggering USD 3.6 trillion by 2030, fueled by a relentless 37.1% ... Read more
Mobile OEM Advertising OTT and Streaming The smart shortcut: Driving OTT app installs in Indonesia via OEM placements In 2022, about 187.7 million people in Indonesia owned smartphones, making Indonesia the world’s fo... Read more
Mobile OEMs Industry Insights Targeting high-intent users with mobile OEM ads: What reach means for retention In the hyper-competitive world of mobile apps, merely acquiring users is no longer enough. Every app mark... Read more
Super App Industry Insights 10 Trends to watch out for in Super-Apps in 2026 Super-apps are transforming digital ecosystems. As mobile app development accelerates, businesses shift f... Read more