Media EN Beyond the duopoly: Why mobile OEM advertising is the ‘third pillar’ of 2026 growth strategy Beyond the duopoly: Why mobile OEM advertising is the ‘third pillar’ of 2026 growth strategy (Busines... Read more
E-Commerce Mobile OEM Advertising Alternative App Stores Mobile OEMs Industry Insights Reaching High-Value Shoppers: The Case for Mobile OEM Advertising in North America The world of US mobile shopping is more competitive than ever. With millions of consumers turning to thei... Read more
Mobile OEM Advertising User Acquisition Alternative App Stores Branding Industry Insights Lockscreen advertising vs. Splash screen ads: Which OEM format is right for you? Mobile OEM advertising offers a powerful way for brands and app marketers to reach users beyond tradition... Read more
Mobile OEM Advertising User Acquisition App Growth Branding Industry Insights How to measure mobile brand lift in 2026: A Marketer’s guide to OEM advertising success Mobile marketing is now performance-driven, but brand-building is essential for long-term growth. Metrics... Read more
Mobile OEM Advertising E-Commerce Beyond the App Store: How Mobile OEM Ads are Redefining App Visibility Today, app launch campaign costs range somewhere between $5,000 and $100,000. The mobile app landscape is... Read more
Mobile OEM Advertising User Acquisition Industry Insights What are rewarded ads and how do they work? Rewarded ads have reshaped mobile monetization and user acquisition by changing the traditional ad-user r... Read more
AI App Industry Insights How to Leverage On-Device AI to Improve User Privacy and Retention Artificial intelligence is changing app personalization and automation. As concerns over privacy grow, de... Read more
Partnerships AI App Industry Insights The Essentials of Building AI Apps: A Practical Guide for Marketers The rise of AI Apps is fundamentally transforming product design, development, and scaling processes. Wha... Read more
User Acquisition Mobile OEM Advertising Alternative App Stores App Growth OTT and Streaming Why European OTT Brands are Turning to OEM Ad Inventory The UK leads Europe’s OTT market, with 2,536 on-demand video services. Rapid adoption of SVOD and TVOD ... Read more
