AI App Industry Insights How to Leverage On-Device AI to Improve User Privacy and Retention Artificial intelligence is changing app personalization and automation. As concerns over privacy grow, de... Read more
AI App Partnerships Industry Insights The Essentials of Building AI Apps: A Practical Guide for Marketers The rise of AI Apps is fundamentally transforming product design, development, and scaling processes. Wha... Read more
OTT and Streaming App Growth Alternative App Stores User Acquisition Mobile OEM Advertising Why European OTT Brands are Turning to OEM Ad Inventory The UK leads Europe’s OTT market, with 2,536 on-demand video services. Rapid adoption of SVOD and TVOD ... Read more
App Growth OTT and Streaming Mobile OEM Advertising Premium growth: Reaching high-LTV Korean viewers through OEM native ads Imagine an industry rocketing toward a staggering USD 3.6 trillion by 2030, fueled by a relentless 37.1% ... Read more
OTT and Streaming Mobile OEM Advertising The smart shortcut: Driving OTT app installs in Indonesia via OEM placements In 2022, about 187.7 million people in Indonesia owned smartphones, making Indonesia the world’s fo... Read more
Mobile OEMs Industry Insights Targeting high-intent users with mobile OEM ads: What reach means for retention In the hyper-competitive world of mobile apps, merely acquiring users is no longer enough. Every app mark... Read more
Super App Industry Insights 10 Trends to watch out for in Super-Apps in 2026 Super-apps are transforming digital ecosystems. As mobile app development accelerates, businesses shift f... Read more
OTT and Streaming Industry Insights The ultimate playbook to building, marketing, and scaling OTT apps in 2026 The global media landscape is undergoing a monumental transition, with the OTT platform or app market pro... Read more
E-Commerce Industry Insights Converting App Installs to Loyal Buyers: 10 Retention Strategies That Work A high customer retention rate is essential for a business’s long-term health, as it’s signif... Read more
