Timeline of the Digital Markets Act (DMA): A Path Towards Tech Freedom and Consumer Choice
Update (March 22, 2024): Added information regarding the U.S. Department of Justice filing an…
From Control to Choice: The Digital Markets Act (DMA) and the Story So Far
As the clock is ticking in Europe for tech’s biggest players to loosen their grip on the industry,…
The Pros and Cons of Sideloading and The Importance of Freedom of Choice
In this article, we’re stepping off the beaten path of app store monopolies and digital…
Game On: Alternative App Stores vs Dynamic Preloads
The battle between app creators is heating up. Amid antitrust lawsuits against mobile tech giants,…
How will the Digital Markets Act impact Mobile OEMs, their owned app stores, launcher and native app inventory?
The European Commission Takes Bold Steps with The Digital Markets Act In a landmark move, the…
Best place to advertise apps
According to the 2023 report of data.ai (previously AppAnnie), the weighted average of mobile…
Never miss on Incrementality for your app: Alternative app stores are the way forward
Alternative app stores are the way forward for incremental growth It is widely known that Google…
Why go for an Alternative App Store?
Over the years, Google and Facebook dominated the mobile marketing industry with monopolized…
AVOW x Adjust Webinar: From User Acquisition Strategy to Dynamic Preload Campaigns with Mobile OEMs
Learn how mobile marketers can scale their apps while working with major mobile OEMs such as…
Webinar: From user acquisition strategy to dynamic preload campaigns with mobile OEMs
Join Ashwin, our clients Navi (Fintech) + Rainmaker (Gaming) along with Adjust where we have an…