AI App Industry Insights How to Leverage On-Device AI to Improve User Privacy and Retention Artificial intelligence is changing app personalization and automation. As concerns over privacy grow, de... Read more
AI App Partnerships Industry Insights The Essentials of Building AI Apps: A Practical Guide for Marketers The rise of AI Apps is fundamentally transforming product design, development, and scaling processes. Wha... Read more
E-Commerce Super App App Growth Industry Insights 10 Top marketing strategies to cross-sell services within a super app While some people are still wondering what is super app, on the other hand super apps have transformed ho... Read more
User Acquisition OTT and Streaming App Growth Alternative App Stores Mobile OEM Advertising Why European OTT Brands are Turning to OEM Ad Inventory The UK leads Europe’s OTT market, with 2,536 on-demand video services. Rapid adoption of SVOD and TVOD ... Read more
OTT and Streaming Mobile OEM Advertising App Growth Premium growth: Reaching high-LTV Korean viewers through OEM native ads Imagine an industry rocketing toward a staggering USD 3.6 trillion by 2030, fueled by a relentless 37.1% ... Read more
Mobile OEMs Mobile OEM Advertising Gaming Gaming Growth in Indonesia and Beyond: How OEM Ads Deliver Results for Mobile Advertising Indonesia Let’s turn our attention to Southeast Asia, specifically the booming mobile gaming scene in Indones... Read more
Gaming Mobile OEMs Mobile OEM Advertising Industry Insights Breaking into South Korea’s competitive gaming market with OEM Ads: A win for Korean gamers South Korea. For many mobile game publishers, it’s the promised land – a market renowned for its ... Read more
Mobile OEMs Mobile OEM Advertising Industry Insights Why mobile OEM ads are the next big thing for game publishers in India Let’s discuss the significant opportunity emerging in India’s mobile gaming landscape. If you... Read more
Mobile OEMs Alternative App Stores User Acquisition Mobile OEM Advertising Gaming Industry Insights Inside Europe’s mobile gaming boom: Real-world OEM ad case studies Alright, marketers and app developers, let’s talk Europe. It’s a goldmine for mobile gaming, ... Read more