User Acquisition Mobile OEM Advertising Industry Insights What are rewarded ads and how do they work? Rewarded ads have reshaped mobile monetization and user acquisition by changing the traditional ad-user r... Read more
AI App App Growth Mobile OEMs The complete AI app guide for 2026 In 2025, AI apps brought in $18.5 billion in revenue, with ChatGPT accounting for 43% of that total. By 2... Read more
User Acquisition AI App App Growth 10 Top marketing strategies for the AEO (Answer Engine Optimization) era The search landscape is shifting fundamentally. For years, marketers optimized for search engines—craft... Read more
AI App App Growth User Acquisition Global intelligence: How to adapt your artificial intelligence model for multilingual and regional growth AI powers many of today’s leading mobile applications, driving innovations from productivity tools to v... Read more
AI App Industry Insights How to Leverage On-Device AI to Improve User Privacy and Retention Artificial intelligence is changing app personalization and automation. As concerns over privacy grow, de... Read more
AI App Partnerships Industry Insights The Essentials of Building AI Apps: A Practical Guide for Marketers The rise of AI Apps is fundamentally transforming product design, development, and scaling processes. Wha... Read more
E-Commerce Super App App Growth Industry Insights 10 Top marketing strategies to cross-sell services within a super app While some people are still wondering what is super app, on the other hand super apps have transformed ho... Read more
App Growth Alternative App Stores User Acquisition Mobile OEM Advertising OTT and Streaming Why European OTT Brands are Turning to OEM Ad Inventory The UK leads Europe’s OTT market, with 2,536 on-demand video services. Rapid adoption of SVOD and TVOD ... Read more
OTT and Streaming App Growth Mobile OEM Advertising Premium growth: Reaching high-LTV Korean viewers through OEM native ads Imagine an industry rocketing toward a staggering USD 3.6 trillion by 2030, fueled by a relentless 37.1% ... Read more