Q&A with Selin Songur Most people believe hiring begins with a resume. For Selin Songur, it begins wi...

The worldwide market for in-game and gaming app advertising is estimated to be worth around $12.62 billio...

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A few years ago, a strong app store listing was all you needed to reach your users. Now, it’s just ...

Google and Meta campaigns were once effective, but rising costs per install, increased competition, and s...

Your install numbers look great this month, but your cost per installation doesn’t. If that sounds ...

Global app marketing spend soared to $109 billion in 2025, with user acquisition ($78B) and remarketing (...