Branding App Growth Mobile OEM Advertising Industry Insights What is on-device branding? How mobile OEM advertising shapes user discovery Smartphone users worldwide spend over 4 hours daily on mobile apps, engaging with a range of apps, includ... Read more
User Acquisition Mobile OEM Advertising Industry Insights What are rewarded ads and how do they work? Rewarded ads have reshaped mobile monetization and user acquisition by changing the traditional ad-user r... Read more
AI App App Growth User Acquisition Global intelligence: How to adapt your artificial intelligence model for multilingual and regional growth AI powers many of today’s leading mobile applications, driving innovations from productivity tools to v... Read more
AI App Industry Insights How to Leverage On-Device AI to Improve User Privacy and Retention Artificial intelligence is changing app personalization and automation. As concerns over privacy grow, de... Read more
AI App Partnerships Industry Insights The Essentials of Building AI Apps: A Practical Guide for Marketers The rise of AI Apps is fundamentally transforming product design, development, and scaling processes. Wha... Read more
Super App App Growth E-Commerce Industry Insights 10 Top marketing strategies to cross-sell services within a super app While some people are still wondering what is super app, on the other hand super apps have transformed ho... Read more
OTT and Streaming App Growth Alternative App Stores User Acquisition Mobile OEM Advertising Why European OTT Brands are Turning to OEM Ad Inventory The UK leads Europe’s OTT market, with 2,536 on-demand video services. Rapid adoption of SVOD and TVOD ... Read more
OTT and Streaming App Growth Mobile OEM Advertising Premium growth: Reaching high-LTV Korean viewers through OEM native ads Imagine an industry rocketing toward a staggering USD 3.6 trillion by 2030, fueled by a relentless 37.1% ... Read more
Mobile OEMs Mobile OEM Advertising Gaming Gaming Growth in Indonesia and Beyond: How OEM Ads Deliver Results for Mobile Advertising Indonesia Let’s turn our attention to Southeast Asia, specifically the booming mobile gaming scene in Indones... Read more