Branding App Growth Mobile OEM Advertising Industry Insights What is on-device branding? How mobile OEM advertising shapes user discovery Smartphone users worldwide spend over 4 hours daily on mobile apps, engaging with a range of apps, includ... Read more
User Acquisition Mobile OEM Advertising Industry Insights What are rewarded ads and how do they work? Rewarded ads have reshaped mobile monetization and user acquisition by changing the traditional ad-user r... Read more
AI App App Growth Mobile OEMs The complete AI app guide for 2026 In 2025, AI apps brought in $18.5 billion in revenue, with ChatGPT accounting for 43% of that total. By 2... Read more
App Growth AI App User Acquisition 10 Top marketing strategies for the AEO (Answer Engine Optimization) era The search landscape is shifting fundamentally. For years, marketers optimized for search engines—craft... Read more
AI App App Growth User Acquisition Global intelligence: How to adapt your artificial intelligence model for multilingual and regional growth AI powers many of today’s leading mobile applications, driving innovations from productivity tools to v... Read more
AI App Industry Insights How to Leverage On-Device AI to Improve User Privacy and Retention Artificial intelligence is changing app personalization and automation. As concerns over privacy grow, de... Read more
AI App Partnerships Industry Insights The Essentials of Building AI Apps: A Practical Guide for Marketers The rise of AI Apps is fundamentally transforming product design, development, and scaling processes. Wha... Read more
E-Commerce App Growth Super App Industry Insights 10 Top marketing strategies to cross-sell services within a super app While some people are still wondering what is super app, on the other hand super apps have transformed ho... Read more
App Growth OTT and Streaming Alternative App Stores User Acquisition Mobile OEM Advertising Why European OTT Brands are Turning to OEM Ad Inventory The UK leads Europe’s OTT market, with 2,536 on-demand video services. Rapid adoption of SVOD and TVOD ... Read more