How to Measure and Maximize Organic Uplift for Long-Term App Growth
In today’s competitive mobile app market, relying solely on organic growth for sustained…
Beyond traditional paid ads: How to drive organic app installs and scale your app
Did you know that global advertising expenditure is projected to reach an impressive US$1,08…
Organic Uplift With Dynamic Preloads: A Guide
Introduction Achieving organic growth in today’s highly competitive app ecosystem is no small…
Beyond the Install: Why Post-Install Engagement Metrics are Your Competitive Edge
Did you know that 25% of all app downloads are only used once, and more than 1 in every 2…
Seize the Shopping Season: A Global Holiday and Event Calendar for Mobile Advertisers in 2025
Preparation is key. And there is no better time to begin preparing for the year ahead than right…
Fast Food, Fast Rides: How OEM Partnerships Accelerate Growth for Food Delivery & Mobility Apps
From Berlin to Bangalore and from Shanghai to São Paulo, and even where you stand right now, app…
Mobile OEM Ad Formats Guide
Introduction to Mobile OEM Ads, Ad Types, and Formats Mobile OEM advertising is a distinct…
Ultimate Guide to Building and Marketing a Travel App
In today’s digital era, travel apps have become essential tools for millions of travelers seeking…
Beyond the App Store: How Mobile OEM Ads Can Drive Travel App Growth
In the fast-paced travel industry, standing out from competitors and reaching the right audience…
7 Strategies for user retention and loyalty in travel apps
The worldwide average income per download within the travel application sector is anticipated to…