AVOW's Dynamic Preloads Guide - A Game Changer for Mobile Gaming Developers
Revolutionizing User Acquisition in the Mobile Gaming Industry
The mobile gaming industry, projected to reach an astounding US$286 billion in 2023, is more dynamic and competitive than ever. Amidst this fierce competition, AVOW, a global leader in mobile OEM advertising, has unveiled a ground-breaking resource: the Dynamic Preloads Guide, tailored specifically for the mobile gaming vertical.
Why This Guide is a Milestone
This guide is not just another addition to the plethora of resources available. It's a manual designed to radically transform the way mobile gaming developers acquire users. According to Robert Wildner, cofounder and CEO of AVOW, this guide is a "paradigm-shifting text" offering invaluable insights and strategies that have already resulted in an average 1000% increase in installs for AVOW’s gaming clients.
Dynamic Preloads: A Game-Changing Strategy
© 2023, AVOW GmbH
The Dynamic Preloads Guide introduces developers and marketers to a powerful user acquisition tool. With the mobile gaming industry being more lucrative than Hollywood and music streaming combined, traditional user acquisition channels are saturated. This guide offers an effective alternative, enabling developers to leverage the vast reach of mobile OEMs like Xiaomi, OPPO, Vivo, and Transsion.
Bono Wu, Xiaomi’s Global Head of Channel Partnerships, emphasizes the power of dynamic preloads, stating, "Imagine the power of knowing your app begins its journey not in the background, but as a frontliner. That's the promise ‘dynamic preloads’ delivers to marketers.”
Key Highlights of the Guide
Optimized for Success: Tailored for the unique challenges in the mobile gaming vertical, the guide provides expert advice on utilizing dynamic preloads to gain a competitive edge.
Advantages of Dynamic Preloads: Learn how dynamic preloads operate on a cost-per-install (CPI) model for flexibility in pricing, paying only for actual installations, along with a host of other benefits
Mobile Gaming and Mobile OEMs: The guide delves into how mobile OEMs have become indispensable in the gaming sector.
Interactive Data-Driven Insights: It offers data in an interactive and colorful manner, ripe for revealing insights into our proprietary data, as well as curated data on mobile gamers’ preferences, from game design and in-game ads to in-app purchases.
A Continuation of AVOW's Mission
This guide is not just a standalone initiative but a part of AVOW's larger mission to educate mobile marketers about the potential of mobile OEMs in the marketing mix. It builds on the success of our previous Mobile OEM Guide earlier this year.
In a Nutshell
The Dynamic Preloads Guide by AVOW is more than just a resource; it's a beacon for mobile gaming developers navigating the complex waters of user acquisition. In an era where data drives decisions and visibility is key, this guide offers an unprecedented opportunity for developers to not just compete but excel in the highly competitive mobile gaming industry.
Dive into this guide to learn more about how AVOW and mobile OEMs are shaping the future of mobile gaming user acquisition.
Dynamic Preloads and Mobile Gaming Guide
Introduction
Welcome to AVOW's Dynamic Preloads and Mobile Gaming guide. This guide will take you through everything you need to know about Dynamic Preloads, including our own in-house data, and will dive into into some mobile gaming insights as well.
All graphs are interactive, so do hover over them to get more detailed numbers. They are also presented as slides, so do click through them to see all the data that is available. You may also access the content index above and click on a particular section to be taken directly there.
This guide is best viewed on a desktop.
What are Mobile OEMs
Mobile original equipment manufacturers, commonly known as “mobile OEMs,” form the cornerstone of the global smartphone ecosystem. They are the entities and brands that conceptualize, design, produce, and distribute the majority of smartphones across the globe.
These renowned names each contribute to the diverse and dynamic range of mobile devices available to consumers. Their innovations and technologies shape user experiences as well as the functionalities that we encounter in our daily engagements with mobile devices.
Software, Not Just Hardware
The realm of mobile OEMs, however, extends far beyond hardware creation. In fact, it also encompasses the very software ecosystem that defines the operative core of contemporary mobile devices, which is composed of launchers, native apps, OEM-owned app stores, and advertising platforms. If unfamiliar, here’s a breakdown of what constitutes each of these:
The multifaceted approach of mobile OEMs in integrating both hardware and software creates a holistic ecosystem that shapes the way users perceive, interact, and benefit from mobile devices, particularly in the booming sector of mobile gaming. This symbiotic relationship between hardware and software is pivotal, as it defines the optimization, performance, and user experience – things that every gamer seeks in a gaming-centric mobile device. With their continuous innovations and enhancements, mobile OEMs play an indispensable role in elevating the mobile gaming experience to new horizons, offering a plethora of options and possibilities to gaming enthusiasts worldwide.
What are Dynamic Preloads
Dynamic Preloads represent a sophisticated and user-centric feature exclusive to mobile OEMs. In a nutshell, they are designed to enhance user experience and facilitate seamless app integrations. Essentially, Dynamic Preloads, also known as the “out of box experience” (OOBE), allow apps to be prominently displayed and recommended to users during the initial setup of their smartphones. By employing Dynamic Preloads, app developers can have their app presented to millions of potential news users. Moreover, with a simple opt-in by the user, the latest version of the app is installed from the Google Play Store, ready to be used on the phone after setup.
Typical user flow of Dynamic Preloads
To put it simply, Dynamic Preloads allow app developers and brands to gain visibility and prominence right from the moment a user starts interacting with their new device. This strategic placement therefore leads to increased user acquisition and app downloads by capitalizing on a user’s initial engagement and curiosity.
Dynamic Preloads are a strategic means for developers to showcase their apps, ensuring that they stand out in the crowded app marketplace, and reach the users who are most likely to find value in them.
Mobile OEMs on the Global Stage
AVOW's mobile OEM partners cover a majority of the global smartphone market. As of Q3 2023, AVOW works with 4 of the top 6 mobile OEMs in the world. These include:
These 4 mobile OEMs alone cover 53% of the global Android smartphone market. This makes these OEMs and Dynamic Preloads an effective and premium user acquisition channel.
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Mobile OEMs and Gaming
We have seen just how popular mobile OEMs are on the global stage. But many may not be aware of just how important mobile gaming is to these OEMs, and just how they have been weaved into the fabric of these mobile OEMs and their offerings.
Mobile OEMs and Gaming - Exclusive Partnerships
Just how have mobile OEMs embraced mobile gaming and gaming as a whole? Let's take a look.
https://infogram.com/1pmr172ld9y6wdb3g2dn2rzvk9fznx6d0x2?live
Mobile OEMs and Gaming – Focus on the Xiaomi Redmi Note 10
The relationship between mobile OEMs and the gaming industry is becoming more harmonious and transformative, paving the way for enhanced user experiences and reshaping market dynamics. The Redmi Note 10 series is a testament to this evolving synergy. The mobile device exemplifies the interplay between gaming-centric features and hardware sales, especially in thriving gaming markets such as China and India. Here, we distill the essence of this dynamic interaction and its resultant market impact.
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As the success of the Redmi Note 10 series demonstrates, this collaboration between mobile OEMs and the gaming sector signifies a new era where innovative, accessible, and gaming-optimized devices are redefining consumer preferences and the industry in general. Moreover, while elevating the reach and growth of mobile gaming across various consumer segments, this cross-market partnership also typifies the revolutionary effect that thoughtful hardware design and strategic gaming integrations can exert on each other and the broader mobile ecosystem.
Just How Effective are Dynamic Preloads?
So now you know what Dynamic Preloads are, and how effective they theoretically can be with mobile OEMs who capture such a large global user base, and who take mobile gaming so seriously. But just how effective are they in the real world? We take a look at some proprietary AVOW data from a sampling of our gaming clients, to show you just how effective it can be.
https://infogram.com/1pmjmnnjz03e5pc3g76dk23200czkgm3llr?live
Tracking Campaigns – MMPs and Dynamic Preloads
With mobile marketing’s increasing complexities comes a greater need to measure and attribute marketing efforts to the correct sources and actions. This is where Mobile Measurement Partner (MMPs) come in handy.
What is an MMP?
An MMP helps attribute, collect, and organize app data to deliver an overview of a brand’s campaign performance. The primary objective of an MMP is to identify and credit the marketing sources that facilitate user conversions. Some examples of MMPs include:
MMPs and Mobile OEMs
MMPs are integrated into the mobile OEM system to ensure accurate measurement and attribution. As with any other mainstream premium channel, they measure everything related to a campaign, from performance to pay-outs, providing clear and objective data. And with the deprecation of the Google tracking ID, mobile OEMs are developing their own means of tracking similar to that of Google Advertising ID (GAID) and the Open Anonymous Device Identifier (OAID) introduced by China’s Mobile Security Alliance (MSA). Once complete, MMPs will then be able to integrate and track with even more freedom, which in turn will provide AVOW with more insight into the user and advertising journey.
MMPs and Dynamic Preloads: A (Semi) Technical Breakdown
With an MMP integrated into the flow of mobile OEMs and Dynamic Preloads , it allows mobile OEMs to measure the installation and activation of apps on new devices. Here's how the typical process works:
AVOW & MMPs
Game developers shouldn’t be daunted by this process. The AVOW team are experts in such technical integrations, and will look after them for you. Indeed, AVOW’s partnerships extend beyond OEMs and into MMPs as well, and all major OEMS and MMPs are integrated from the outset, allowing for seamless integration and flawless tracking. MMPs assist in tracking user interactions from initial ad exposure to final conversion, offering an end-to-end view of the marketing funnel.
By partnering with MMPs, AVOW has unique access to comprehensive data into the customer journey, including the touchpoints that drive conversions and user behavior patterns. But simply having data isn’t enough. Knowing which data to use and how to analyze them is just as important, and this is where we come in. We analyze this data through AVOW Intelligence, our proprietary technology, to gather our insights and further optimize our clients’ campaigns.
Benefits of Dynamic Preloads
Dynamic Preloads boast a whole host of benefits not seen in more traditional user acquisition channels. Here we present 7 of the most consequential benefits to mobile marketers.
Most Importantly…
While there is still a place for factory preloads in this new mobile marketing landscape, Dynamic Preloads represents an evolution in user acquisition, marrying ease of use with on-demand availability for both marketers and users alike.
Dynamic Preloads and Mobile OEMs – Gaming Hardware
As stated previously, mobile OEMs take gaming seriously, and that extends to dedicated gaming hardware as well. Below are some recent examples of these innovations from AVOW's mobile OEM partners.
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Release of Themed, Gaming, or Special Edition Phones
Mobile OEMs are continuously innovating by releasing themed, gaming, or special edition phones. These devices are technologically advanced and meticulously designed, so as to resonate with specific themes or concepts, appealing to consumers’ diverse tastes and preferences. Such editions bring a unique and personalized touch to the mobile experience, enabling users to express their interests and preferences through their devices.
Catering to Specific Audiences or Interest Groups
These specially themed phones are strategically designed to cater to specific audiences or interest groups. By aligning the design and features of the phone with the interests and preferences of particular consumer segments, mobile OEMs can create a more tailored and engaging user experience. This strategy also allows brands to strengthen their connection with consumers by aligning with their passions and lifestyles.
Targeted Dynamic Preloads for Similar Interest Groups
Dynamic Preloads offer an efficient way for game developers to reach the specific interest groups that their games wish to target. Should a game fit in with the interests or themes of a special edition phone, Dynamic Preloads ensures that the game is the first recommendation users see when they power up their phone for the first time. This targeted approach increases the likelihood of the game being downloaded and played, as it satisfies the users’ established interests and preferences.
Targeting Fantasy Game Enthusiasts with Dynamic Preloads: An Example
For instance, if a developer has a fantasy game, setting up a Dynamic Preloads campaign to take advantage of the launch window of e.g. a Harry Potter special edition phone would be strategic. This approach allows developers to increase the likelihood of targeting their desired users, namely those with a predisposition to fantasy themes. And by focussing on gamers that are predisposed to this genre, it will make them much more likely to download and engage with the app. This then enhances user acquisition efficiency, and increases the chances of the game resonating with users.
Factory Preloads Still Have a Place
While Dynamic Preloads present many benefits for user acquisition, factory preloads still offer some developers certain other benefits. In the example above, developers could also choose to have their app preinstalled on those special edition Harry Potter phones. This means their fantasy game would be present in every single device. Since special edition phones usually come with an array of custom software, apps, and games, users of these phones are more inclined to try out these pre installed bundles, presenting developers with another means of gaining visibility and users.
How to Get Started with Dynamic Preloads
So now that you understand what Dynamic Preloads are and how effective they can be, you probably want to try them out too. But how? And with which mobile OEM should you go with? Enter AVOW.
AVOW works with all the major mobile OEMs in the world, and has access to exclusive Dynamic Preloads inventory to get your game into the hands of over 1.5 billion daily active users.
Today, AVOW generates in excess of 10 million monthly installs for over 100 active clients, many of which have benefitted from the unique opportunity to get in early on this major user acquisition trend. To put this in perspective, six of the top 10 game publishers in the world now work with AVOW for their mobile user acquisition needs.
Mobile Gaming in Asia
With its diverse and expansive consumer base, Asia has become the epicentre of the mobile gaming revolution. The region’s vibrant digital culture, technological advancements, and increasing accessibility to smartphones have fuelled a surge in mobile gaming, making it a hotspot for innovation and growth in the gaming industry. Moreover, the proliferation of mobile gaming is simultaneously reshaping entertainment landscapes as well as driving significant economic value and user engagement across diverse demographic segments.
Source: Statista, Counterpoint Research
A Closer Look at Southeast Asia
Source: Think with Google
According to Niko Partners, Southeast Asia will continue to grow and be a top performer for mobile gaming well into this decade, making the region one not to be ignored.
Mobile Gaming in EMEA
Asia is not the only large gaming region, with EMEA also pulling its weight in this sector. By revenue, Europe is the third largest mobile gaming market.
As a developer, you should know what is important to mobile gamers in EMEA, such as...
Source: Think with Google
Looking ahead with the European Digital Markets Act coming into full force in 2024, mobile gaming growth and revenues are only set to increase. The increased availability and viability of alternative app stores and mobile OEM offerings will be a boon for mobile game and app publishers in the region.
Mobile Gaming Insights
Ever wondered how mobile gamers discover games, their attitudes towards in-game ads or why they interact with with in-game ads? We have curated this and other relevant data for mobile game developers to understand just what makes mobile games and mobile advertising tick for gamers.
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In-app Purchases and Mobile Gaming
Looking to monetize your game through in-app purchases (IAP)? Here are some key statistics to help you understand who spends money on IAPs and for what reason.
https://infogram.com/1p901z7k67dv7pb7qd1v7l3lgpt3vwvg30n
East vs West: Games and Gaming Culture
These distinctive approaches and preferences in mobile gaming elements reflect the diverse cultural, aesthetic, and experiential landscapes between Asia’s and the West’s respective gaming markets. The differences in the perception of art style, storytelling preferences, control input comfort, and gameplay and monetization strategies underscore the varied expectations and desires of gamers across these regions. Understanding and appreciating these nuances is crucial for mobile game developers and designers in creating games that resonate with a plurality of gaming audiences, thereby fostering inclusivity and enhancing gaming experiences for all.
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As the mobile gaming industry evolves, it is imperative that developers and publishers evolve their offerings with it. And this stands true for their mobile marketing efforts as well.
Why AVOW?
AVOW has been at the forefront of mobile OEM marketing and advertising since its inception in 2018. With partnerships with major mobile OEMs and MMPs around the world, and having been recognised by these OEMs thorough a plethora of awards and exclusive partnerships, AVOW has the proven track record and industry recognition to make Dynamic Preloads and other means of mobile UA a success for anyone.
Beyond mobile OEMs, AVOW has repeatedly been in the top rankings of the AppsFlyer Performance Index, a testament to both the quality and consistency of AVOW's success.
Whether it is a mobile OEM or an MMP like AppsFlyer, AVOW has and will continue to have strong relationships with all of them as we continue to empower each other and drive success. We are grateful for the recognition and look to continue our status as a trusted company for both our partners and our clients in the years ahead.
The AVOW Advantage
Ready to make Dynamic Preloads a default part of your mobile marketing mix? Find out how AVOW can make Dynamic Preloads, mobile OEM advertising and alternative app stores the crown jewels in your user acquisition efforts.
AVOW Leads the Way: Global Top 3 in the AppsFlyer Performance Index Finance Category
In a remarkable achievement, AVOW has secured a coveted top 3 spot in the Global Finance category of the 16th AppsFlyer Performance Index, solidifying its position as a leader in the finance app tech sector. This outstanding success places AVOW in an elite tier, following closely on the heels of Google Ads and Meta, and positioned ahead of Google Marketing Platform and TikTok for Business.
Paving the Way for OEM Success in the Latest AppsFlyer Performance Index
Notably, AVOW's success in OEM advertising is part of a broader trend, as other mobile OEMs also performed exceptionally well in the Performance Index. This collective success is a testament to how AVOW has paved the way, setting high standards for innovation and performance in the industry.
AVOW's stellar performance extends across the Index, with rankings in a total of 6 categories, including top 10 positions in 5 categories. This remarkable consistency highlights AVOW's commitment to excellence and innovation, marking its fourth consecutive appearance in the AppsFlyer Performance Index.
The AppsFlyer Performance Index, a respected report evaluating and ranking mobile app performance, recognizes AVOW's effectiveness in delivering cutting-edge solutions. AVOW's success, coupled with the impressive performance of other mobile OEMs, showcases the industry's dedication to pushing boundaries and delivering exceptional experiences in the dynamic landscape of finance technology, not to mention mobile gaming, e-commerce, education, transportation and many more verticals.
Congrats to our mobile OEM partners Xiaomi, OPPO, Vivo, Huawei and Transsion who were also ranked; we are proud to work with them and continue our collaborative efforts to achieve success in the industry.
If you'd like to learn more about the Rise of Mobile OEMs, check out our latest article: The Rise and Rise of Mobile OEMs.
Ready to elevate your app's performance? Reach out to our team to discover how you can scale your app’s user acquisition campaigns with AVOW and contribute to your app’s overall growth.
Aproveite a Black Friday e temporada de fim de ano para Apps de e-Commerce: Um guia estratégico para profissionais de Mobile Growth
A temporada de festas e fim de ano, repleta de comemorações e compras, oferece uma oportunidade imperdível para os profissionais de marketing ampliarem a presença de suas marcas e aumentarem vendas. Com o aumento constante de novos celulares e marcas no país, os profissionais de marketing estão cada vez mais recorrendo à novos inventários mobile para promover suas campanhas e ofertas.. Este artigo tem o objetivo de passar novos insights em como os profissionais de growth podem aproveitar o potencial da temporada de compras para engajar clientes durante os grandes eventos como o Singles Day na Ásia, Black Friday, Cyber Monday e Natal.
Entendendo um pouco mais sobre as principais datas de compras de final de ano
Black Friday e Cyber Monday: Originados nos Estados Unidos, mas celebrados globalmente, esses eventos sinalizam o início da temporada de compras de Natal. Grandes descontos e altas vendas são o foco deste período, possibilitando aos profissionais de marketing e growth implementarem estratégias que aproveitem a alta de compras..
Singles day (Dia dos Solteiros): Conhecido como “11.11” ou “Double Eleven”, é o maior evento de compras online, que acontece anualmente no dia 11 de novembro. Originou-se na China como uma celebração para solteiros, com o número “1” representando cada indivíduo, e foi popularizado pelo gigante do comércio eletrônico Alibaba em 2009, como um feriado de compras. Desde então, cresceu exponencialmente na Ásia e foi adotado por inúmeras plataformas de comércio eletrônico e varejistas, não apenas na China, mas em todo o mundo.
Natal: Um feriado celebrado globalmente, o Natal não significa apenas alegria e união, mas também se destaca como um importante festival de compras, com os consumidores buscando ativamente presentes e ofertas especiais.
Compras em alta temporada na era mobile
Durante a Black Friday nos Estados Unidos, um número significativo de 40% das compras em 2022 foram feitas através de smartphones, uma proporção que deverá aumentar em 50% para o ano seguinte. Até mesmo para a temporada de Natal, espera-se algo semelhante. A temporada Natalina de 2022 registrou 35% de todas as compras de Natal nos EUA via smartphones, e conta com um crescimento previsto para 40% até 2023.
O Singles Day tem crescido e se popularizado como um dos maiores eventos de compras, não apenas na China, mas no mundo, com vendas estimadas em US$ 157 bilhões em 2022. Em 13 anos, o Singles Day teve um crescimento agressivo de 10.000 vezes, superando a própria Black Friday nos EUA em 10 vezes.
Numa escala ainda mais ampla, o cenário global de vendas mobile atingiu surpreendentes 3,5 biliões de dólares em 2022, com previsões de aumento para 5,4 biliões de dólares até 2026. Essas compras, que representam 70% de todas as vendas globais de comércio eletrónico, impactam vários produtos e categorias como eletrônicos, moda e eletrodomésticos, se destacando como categorias principais. Particularmente nota-se a sua adoção em mercados emergentes como a Índia, Sudeste Asiático e a América Latina, onde constitui-se a maior escala em vendas de comércio eletrónico. Os lojistas, entendendo tantos números surpreendentes, reconhecem que uma oportunidade e experiência de compra via mobile, focada no consumidor final não é apenas benéfica, mas indispensável, especialmente durante períodos de pico como a Black Friday e o Natal.
No Brasil, em 2022, as vendas da Black Friday atingiram impressionantes US$ 1,2 bilhão, indicando o tamanho do mercado de compras nesta época, na maior economia da América Latina. Assim, garantir que a jornada do comprador mobile seja contínua, intuitiva e prazerosa durante as festas torna-se imprescindível para as marcas que desejam faturar e aproveitar a onda desta temporada de compras de fim de ano.
Utilizando inventário de mídia OEM (fabricantes de celulares) e suas lojas de aplicativos - nossas principais recomendações
Ofereça ofertas exclusivas
Parcerias com fabricantes de equipamentos originais (OEMs) móveis, como Xiaomi, Huawei, OPPO, Vivo, OnePlus, Realme, Itel, Tecno e Infinix, podem resultar em ofertas e promoções exclusivas.. Pacotes de destaque para aplicativos, promoções e formatos específicos podem impactar positivamente a aquisição de clientes.
Otimização para App Stores (ASO)
Otimize o ranking e lista de aplicativos disponíveis nas principais appstores como Googleplay e iTunes e lojas alternativas já presentes no mercado, focando em palavras-chave e descrições que se alinhem com as tendências de compras de fim de ano. Uma estratégia ASO eficaz, complementada por criativos atraentes e formatos especiais de cada loja, podem melhorar a visibilidade e os downloads dos aplicativos.
Destaques da App Store
Faça com que seu aplicativo seja destacado em lojas alternativas ao Googleplay e iTunes podendo acessar formatos exclusivos por meio de parcerias com as principais fabricantes de smartphones (OEMs). Formatos como appstore featuring, banners apresentados na página principal e aplicativos recomendados, destacando seu App e promoções específicas para a temporada de final de ano e Black Friday.
Desenvolva campanhas de branding & awareness
Crie campanhas com foco em marca em parceria com as OEMs, aproveitando sua base de usuários e a conexão entre seu produto e as principais marcas de celulares. A elaboração de campanhas que conectam suas ofertas com os produtos de cada OEM pode criar uma sinergia entre marcas mutuamente benéficas.
Estratégias adicionais para marketing mobile durante a temporada de fim de ano
Desenvolva conteúdo e interfaces específicas para Apps
Desenvolva uma versão, design, ou logo de aplicativo que ressoe com a temporada de compras. Crie designs temáticos e interfaces de fácil acesso à compras, descontos e conteúdo festivo. Adaptar as experiências do aplicativo às especificidades de cada período de compras (por exemplo, incorporando recursos visuais com o tema de Black Friday, 11.11 ou Diwali) pode aumentar o engajamento do usuário.
Invista em notificações de push personalizadas
Implemente notificações de push personalizadas que se alinhem ao tema e promoções de fim de ano.. Mensagens destacando ofertas por tempo limitado, descontos exclusivos ou pacotes especiais de produtos específicos, podem criar urgência de compra entre os consumidores e impulsionar o engajamento no aplicativo.
Implemente estratégias de segmentação geográfica
Utilize segmentação geográfica em anúncios para enviar ofertas e promoções específicas por localidade. Esta estratégia é particularmente crucial durante o Natal, onde as variações regionais nas celebrações podem necessitar de abordagens de marketing personalizadas.
Utilizando insights baseados em dados
Aproveite a análise e inteligência de dados para compreender o comportamento do usuário e os padrões de compra. Os insights derivados de sua base de usuários podem resultar em estratégias de marketing efetivas, permitindo que os profissionais de growth criem campanhas relevantes e eficazes. É aqui que suas parcerias para geração de tráfego são cruciais, principalmente via OEMs.. Na AVOW, não falamos apenas de dados ou resultados, mas os vivemos diariamente em cada estratégia de campanha. Nossa tecnologia AVOW Intelligence captura e agrega dados de cada OEM móvel com quem trabalhamos, ilustrando insights, sugestões de otimização e dicas sobre a melhor maneira de fazer sua campanha de compras de fim de ano realmente funcionar.
OEMs móveis são o caminho a seguir
Um dos nossos clientes que investiu em diversificar a estratégia de aquisição, adicionando inventário das OEMs em seu mix de Marketing é o gigante varejista brasileiro Magalu, que opera no país com mais de 1,000 lojas em 800 cidades. "A Black Friday apresenta um turbilhão de ofertas e descontos, e o acesso ao inventário específico das OEMs permite nos conectar com clientes de uma forma direta e com alto impacto. Depois de observarmos os resultados que conseguimos atingir no ano passado, esperamos que as OEMs sejam um divisor de águas não apenas para as vendas de fim de ano, mas também para fortalecer nossa marca ainda mais na mente dos consumidores”, comentou Diogo Lacerda, Coordenador de Marketing Sênior, Ecommerce-App do Magalu.
O cofundador e o CCO Caio Balbino expressaram esses sentimentos sobre a temporada de compras de final de ano e acrescentaram que "Com o inventário mobile em OEMs, estamos posicionando nossos clientes diretamente com seu público alvo, já no primeiro momento de interação dos usuários com seus telefones. Isso garante melhor engajamento das marcas com seus consumidores durante o período de vendas de final de ano"
A combinação de iniciativas estratégicas de marketing mobile, parcerias com OEMs e um entendimento detalhado das temporadas de compras podem criar uma mix que impulsiona a visibilidade da marca e o engajamento do usuário. Ao combinar o espírito festivo com estratégias robustas de marketing mobile, as marcas podem criar experiências memoráveis em consumidores, não apenas durante a época festiva, mas posteriormente.
Os profissionais de growth, ao mesmo tempo que incorporam as suas estratégias nos contextos culturais relacionados à temporada da Black Friday, da Cyber Monday e do Natal, devem focar em valores de alegria, união e generosidade, criando, conexões profundas com os consumidores e os conduzindo para conversões e experiências relevantes.
Entre em contato conosco hoje mesmo para dar ao seu aplicativo uma vantagem nesta temporada de compras de fim de ano