Meet the A-Team: Nitin Pillai, Associate Director of Client Strategy - APAC
Can you tell us about your journey leading up to your current role in the company?
My Journey with AVOW started in March 2021, when I joined as a Client Strategy Manager for the Indian market. I took on the challenge of being the first person to operate as a CSM remotely. As I grew into the role, I was afforded the opportunity to grow and take on accounts outside of the Indian market, and began working on accounts in Southeast Asia. With that came the opportunity to work alongside and guide new CSMs in the APAC region on the whole. As AVOW grew, so did the team and AVOW’s trust in me, and my manager and I soon found ourselves fleshing out our work and building even more relations in the region. Now here we are, over 2 years later, and I have grown into the role of leading the entire team of APAC CSMs. This has culminated with my recent promotion to Associate Director of Client Strategy for APAC, cementing the faith and trust AVOW has put into me. One of the AVOW core values of fostering a positive team and family spirit has served me well in this journey, and I will continue to abide by those values.
How do you stay motivated and focused in your work, particularly during challenging times?
Two words. Trust and accountability. And they both go hand in hand. Unsurprisingly, another one of our core values is to build trust through transparency. AVOW placed their trust in me and have always supported me throughout my time here. In return, I make sure to be accountable for my decisions and my actions, during both good and challenging times. Accountability isn’t simply owning up to mistakes if and when they happen, but also taking ownership of my successes. This system gives me the confidence to take risks and to lead my team further, and it is this autonomy and trust that motivates me and keeps me focused.
Can you describe a project or task that you are particularly proud of and explain your role in its success?
I am particularly proud of our work on the RMG-IPL strategy which we crafted for a well known brand in the market. I lead the creation of a dedicated task force, ensuring no gaps with all time zones covered for the execution of our strategy. As a result of all this hard work, not just from me but from the team as a whole, this quickly became one of AVOW’s biggest accounts.
Can you share with us any advice you would give to someone looking to start a career in your field?
I would advise anyone interested in this field that the 3 key things they need to learn are to take calculated risks, be accountable, and that data is your friend, not your foe. All 3 of these concepts are in one way or the other intertwined, and only by doing all 3 successfully can one really thrive in this role. Taking calculated risks requires a good understanding of the data, and for you to be trusted to take those risks, you need to be accountable if those risks don’t pan out the way you had hoped. Always remember that risk and reward are directly correlated, and that you should always have an eye on both to be successful in this field.
Outside of work, what are you passionate about?
Outside of my work and team my passions are photography, traveling and gaming. Traveling lets me see the world, experience new cultures and cuisines and to meet new people. Photography allows me to immortalize those experiences into moments I can capture and share with others. When I am not out and about, I am still exploring new lands through video games. I play some of the more popular games out there, like Call of Duty, and gaming is a welcome reprieve for me from the hustle and bustle of daily life and work. I also dabble in cooking from time to time, and have shared my cooking with my colleagues in the office. I am glad to say that reviews from them have been positive, and I am looking forward to trying out more recipes in the future.
AVOW is an Appsflyer Premier Solutions Partner for 2023
We are proud to announce that AVOW is now an Appsflyer solutions partner at the Premier level! This is the highest tier of partnership possible, and we achieved this through our exceptional dedication to our clients and our ever growing collaboration with Appsflyer.
In the past year, we have partnered with Appsflyer in co-hosting several roadshows and mixers , showing potential clients the benefits of working together with both companies in tandem. This partnership has now grown to include AVOW as an “Appsflyer Premier Solutions Partner”, and allows us to bring forth even more possibilities and benefits for clients.
In the world of mobile OEM advertising, there are several moving parts and partners involved to make a campaign successful. Whilst we at AVOW are the experts when it comes to growth and user acquisition via mobile OEMs and their alternative app stores, Appsflyer are the experts when it comes to mobile advertising attribution as a Mobile Measurement Partner (MMP).
What is an MMP?
MMPs help attribute, collect, and organize app data to deliver an overview of a brand's campaign performance. The primary objective of MMPs is to identify and credit the marketing sources that contribute significantly to user conversions. This attribution process allows marketers to evaluate the effectiveness of their advertising strategies and make informed decisions about resource allocation and optimization.
What do we use MMPs for?
By partnering with MMPs, we gain access to comprehensive data into the customer journey, including the touchpoints that drive conversions and user behavior patterns. MMPs assist in tracking user interactions from initial ad exposure to final conversion, offering an end-to-end view of the marketing funnel. But simply having data isn’t enough. Knowing which data to use and how to analyze them is just as important, and this is where we come in. We analyze this data through AVOW Intelligence, our proprietary technology, to gather our insights and further optimize our clients’ campaigns.
What does this partnership mean for our clients?
This partnership allows us to offer our clients exclusive deals and offers when integrating Appsflyer as an MMP with their apps, with Appsflyer referring us to clients seeking a proven solution to their own app growth and user acquisition needs. Clients looking for their first MMP or a new MMP can take advantage of our partnership and secure tailored promotions with Appsflyer, unlocking savings through our exclusive collaboration.
Are you ready to take the next step in growing your app? Contact us today to find out how we can use our expertise and our partnerships to help you!