We are proud to announce that AVOW is now an Appsflyer solutions partner at the Premier level! This is the highest tier of partnership possible, and we achieved this through our exceptional dedication to our clients and our ever growing collaboration with Appsflyer.
In the past year, we have partnered with Appsflyer in co-hosting several roadshows and mixers , showing potential clients the benefits of working together with both companies in tandem. This partnership has now grown to include AVOW as an “Appsflyer Premier Solutions Partner”, and allows us to bring forth even more possibilities and benefits for clients.
In the world of mobile OEM advertising, there are several moving parts and partners involved to make a campaign successful. Whilst we at AVOW are the experts when it comes to growth and user acquisition via mobile OEMs and their alternative app stores, Appsflyer are the experts when it comes to mobile advertising attribution as a Mobile Measurement Partner (MMP).
What is an MMP?
MMPs help attribute, collect, and organize app data to deliver an overview of a brand’s campaign performance. The primary objective of MMPs is to identify and credit the marketing sources that contribute significantly to user conversions. This attribution process allows marketers to evaluate the effectiveness of their advertising strategies and make informed decisions about resource allocation and optimization.
What do we use MMPs for?
By partnering with MMPs, we gain access to comprehensive data into the customer journey, including the touchpoints that drive conversions and user behavior patterns. MMPs assist in tracking user interactions from initial ad exposure to final conversion, offering an end-to-end view of the marketing funnel. But simply having data isn’t enough. Knowing which data to use and how to analyze them is just as important, and this is where we come in. We analyze this data through AVOW Intelligence, our proprietary technology, to gather our insights and further optimize our clients’ campaigns.
What does this partnership mean for our clients?
This partnership allows us to offer our clients exclusive deals and offers when integrating Appsflyer as an MMP with their apps, with Appsflyer referring us to clients seeking a proven solution to their own app growth and user acquisition needs. Clients looking for their first MMP or a new MMP can take advantage of our partnership and secure tailored promotions with Appsflyer, unlocking savings through our exclusive collaboration.
Are you ready to take the next step in growing your app? Contact us today to find out how we can use our expertise and our partnerships to help you!