Mobile advertising media buying is the cornerstone of any high-impact mobile strategy—and when it comes to mobile OEM advertising, it’s a game changer
Capturing the attention of today’s mobile users is no small feat. With billions of smartphones in hand, brands vie for visibility in the crowded digital landscape. Mobile OEM advertising emerges as a powerful tool, offering direct access to engaged audiences. With over 1.5 billion daily active users and our mobile OEM partners shipping over 228 million phones in the first half of 2023 alone, the potential for growth is immense. But success hinges on more than mere presence. It requires a strategic approach encompassing media buying prowess, smart KPIs, and the cutting-edge insights of AVOW Intelligence.
Let’s start with the importance of media buying in mobile OEM advertising for advertisers or marketers.
Understanding Advertising Media Buying in Mobile: A Strategic Imperative
Media buying for mobile isn’t just about securing ad space – it’s about strategic precision. In the world of mobile OEM advertising, it means identifying the right moments and places to connect with your audience. Effective advertising media buying involves more than budget allocation; it’s about targeted reach, contextual relevance, and constant optimization. With the right strategy, advertisers can ensure their messages resonate with the right people at the right time.
Targeted Reach: Precision targeting allows advertisers to reach specific demographics, interests, and behaviors, ensuring their ads are seen by the most relevant audience.
Cost-Effectiveness: Strategic planning maximizes ad spend efficiency, focusing resources on the most impactful placements and formats.
Brand Visibility and Awareness: By aligning ads with relevant content and contexts, advertisers can boost brand visibility and recall among their target audience.
Performance Monitoring and Optimization: Media buying allows advertisers to track the performance of their ads in real-time. By analyzing key metrics such as click-through rates (CTR), conversions, and impressions, advertising media buyers can make data-driven decisions to optimize their campaigns for better results. But without context, too much data will simply create noise.
So how does AVOW leverage technology to streamline this process? Through AVOW Intelligence.
Unlocking Success: The AVOW Advantage
While many agencies and even OEMs themselves insist on a cost per install (CPI) model, AVOW leverages both its people and technology to optimize for down funnel events. This means that AVOW focuses on the outcomes beyond the initial install, such as in-app purchases, sign-ups, and/or subscriptions. And by accepting down funnel events, AVOW also demonstrates a deeper understanding of the user journey, thereby helping cultivate campaigns that are optimized for meaningful, long-term results. This strategic difference sets AVOW apart from its competitors and drives unparalleled performance for its clients.
Simply having the right tech and people isn’t enough. Conscious of this, our team also helps build your campaign’s success by adhering to smart KPIs designated for mobile advertising media buying and campaign optimisations. These include:
Comprehensive Market Research
Before delving into media buying, conducting in-depth market research is crucial. Identifying the target audience’s preferences, behavior, and media consumption habits will lay the foundation for a successful mobile advertising media buying strategy.
Defined Aims and Outcomes
Establishing clear campaign objectives is an essential component of the media buying process. Whether the goal is to drive website traffic, increase app downloads, or boost sales, having well-defined aims will make selecting appropriate advertising channels easier. This is why we encourage all our clients to define their objectives together with us so that we may plan and optimize the campaign, including for down funnel events.
Choosing the Right Ad Formats
Mobile OEM advertising offers various ad formats, such as banners, interstitials, videos, native ads, and more. As such, selecting the most suitable format according to your target audience’s preferences (along with your campaign’s other objectives) is the most effective way of capturing their attention. Understanding the behavior and success of these ad types and placements for different verticals is also paramount.
A/B Testing and Experimentation
Constantly experimenting and A/B testing different ad creatives, copy, ad types, placements and targeting parameters can significantly improve campaign performance. These tests provide invaluable insight into what resonates best with an audience, and can inform future mobile advertising media buying decisions too.
The Takeaway: Media Buying + Tech + Smart KPIs = Winning Formula
In the ever-evolving landscape of mobile OEM advertising, success requires agility, insight, and expertise. With AVOW’s strategies for mobile media buying, smart KPIs, and AVOW Intelligence, advertisers can unlock the full potential of their campaigns. From increased installs to improved ROAS, AVOW delivers results that drive business growth and success.
Understanding the significance of strategic mobile advertising media buying, advertisers can optimize their campaigns, enhance brand visibility, and drive measurable results. Our knowledge, skills, and unique tools, including AVOW Intelligence, deliver exceptional outcomes for our clients:
- Lotto24 (online Germany lottery): Increased installs by 170%.
- Exness (online trading app): Achieved a remarkable 90% ROAS.
- Kumu (Filipino social networking service): Improved CPD ratio by 57%.
To learn more, explore our inspiring customer success stories to witness the transformative power of AVOW’s strategies in action.
AVOW provides a strategic edge to optimizing campaigns, minimizing risk, or capitalizing on platform differences. Our smart KPI’s are reshaping the future of mobile OEM advertising, so there’s never been a better time to find out what they can do for your business.
Ready to Elevate Your Mobile OEM Advertising Strategy?
Unlock the full potential of your mobile advertising campaigns with AVOW’s expert guidance. Our team of seasoned professionals is dedicated to crafting personalized strategies that align with your unique business objectives, including achieving your mobile advertising media buying goals. Whether your aim is to increase app installs, boost brand visibility, drive website traffic, or enhance user engagement, AVOW can help you achieve success. Schedule a consultation today to delve deeper into our tailored solutions and discover how we can drive exceptional results for your business in the dynamic world of mobile advertising.
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