A Collection of Impactful Mobile Advertising Resources for 2026
Stop us if this sounds familiar: Your UA costs are climbing, privacy changes are making attribution a headache, and the “big” platforms feel more crowded every day.
In 2026, the marketers winning the game aren’t just working harder—they’re working with a completely different toolkit. They are diversifying into Mobile OEMs, leveraging dynamic pre-installs, and mastering alternative app stores.
We’ve done the heavy lifting for you. This is our curated “Masterlist” of the 26 most impactful resources, case studies, and playbooks to help you scale efficiently and hit your ROI goals this year.
1: (Insights) 10 Mobile Advertising Trends for 2026
Reflecting on recent market analysis and insights from conversations with major industry players like Samsung and Xiaomi, here are the 10 mobile advertising trends for 2026.
As UA costs climb, the era of manual optimization is ending. In this deep dive, AVOW Co-Founder and CEO Robert Wildner outlines why the 2026 landscape is defined by “on-device” precision rather than just app store volume.
Why it’s a must-read for 2026:
- The Rise of AEO: Move beyond SEO/ASO and learn about Answer Engine Optimization — ensuring your app is the “answer” provided by AI assistants.
- OEM System Integration: Insights into how ads are moving directly into the device launcher, -1 screens, and system apps for a seamless user experience.
- Expert Spotlights: Features exclusive commentary from Samsung on predictive AI and Xiaomi on shortening the conversion path with “Mini-Cards.”
- The “Human” Advantage: Why, in a world of Gen AI, personal partnerships and transparency remain the ultimate competitive edge.
“Advertisers are no longer just looking for volume; they demand predictable, incremental results… adding mobile OEMs to your marketing mix unlocks untapped audiences, bypassing app store noise.” — Robert Wildner
2: (Guide) Mobile OEM Ad Formats Guide
A comprehensive guide to mobile ad formats and what makes them work.
Navigating the fragmented world of device-level placements can be daunting. This comprehensive guide serves as your roadmap to the diverse mobile ad formats available through global OEMs, helping you move beyond standard display banners.
What’s inside this guide:
- Diverse Ad Inventory: Explore a variety of visibility-enhancing options, ranging from traditional app store placements to innovative lockscreen and notification ads.
- Precision Targeting: Learn how to boost campaign relevance by utilizing appographic and user behavior metrics to reach high-intent audiences.
- The OEM Advantage: Gain a deeper understanding of the user journey and discover how unique OEM advertising opportunities convert directly into app installs.
- Measurement Mastery: Clarify the differences between branding and performance campaigns and identify the specific KPIs required to measure their success.
“Dive into the dynamic world of mobile OEM advertising with our extensive guide on ad formats, meticulously crafted for marketers eager to amplify their strategy.”
👉 Download the Ad Formats Guide
3: (Video) Behind the Apps Podcast with Wooga
In this insightul interview learn how this famous studio behind the game June’s Journey diversifies their UA strategy beyond Facebook and Google to much success!
In this episode of Behind the Apps, discover how Wooga, the powerhouse studio behind the global hit June’s Journey, successfully broke away from the duopoly of Facebook and Google to find high-quality users at scale.
Why it’s a must-watch for 2026:
- OEMs as a Scalable Solution: Learn why Wooga views mobile OEMs as a low-fraud, high-transparency channel for reaching long-term players.
- Creative Storytelling: Insights into building ad creatives for narrative-driven games that resonate across different cultures and languages.
- Beyond Social Media: A masterclass in diversifying your UA mix using influencer marketing, CTV, and performance-focused OEM placements.
- Global Localization: How the studio adapts its strategy for competitive global markets to maintain high retention and engagement.
“From language-specific creatives to micro-influencers, this episode is packed with real-world results for anyone looking to market a mobile game in today’s competitive landscape.”
👉 Watch Behind the Apps with Wooga
4: (Webinar) Fintech Unlocked – Growth, Trust & the OEM Advantage
In this expert-led panel including AppsFlyer, Xiaomi, and Kredivo, dive into the biggest challenges fintech and crypto apps face today – and the real strategies brands are using to rise above them.
Fintech and crypto apps face some of the strictest regulations and highest fraud risks in the mobile industry. In this expert-led panel, leaders from AppsFlyer, Xiaomi, and Kredivo join me Ashwin Shekhar to reveal how to scale safely without compromising on compliance or user trust.
What you’ll learn in this session:
- Beyond the Install: Discover why top brands have shifted their focus from raw downloads to deep-funnel events like KYC (Know Your Customer) completion and initial deposits.
- The Trust Factor: Proven methods for building credibility in highly regulated markets where user skepticism is the biggest barrier to entry.
- Privacy-First Growth: How to leverage MMP (Mobile Measurement Partner) data to navigate evolving privacy laws while keeping your UA funnel fraud-free.
- The OEM Advantage for Finance: Why on-device advertising provides a more transparent, cost-effective alternative to traditional ad networks for fintech apps.
- Data-Driven Decisions: How to combine OEM-specific insights with MMP data to optimize for long-term user LTV.
“In regulated fintech markets, installs are just the beginning. This panel explores the real strategies brands use to drive meaningful actions like KYC and deposits through secure, high-quality channels.”
5: (Case Study) Funvent Studios UA Success
Learn how Funvent hit 2.5M+ installs in just one month and exceeds retention goals with mobile OEM campaigns.
When traditional ad networks reach their limits, where do you turn for the next million users? Funvent Studios, the creative force behind hits like Tiledom, found the answer by moving beyond saturated channels and tapping directly into the hardware ecosystem.
The challenge: Funvent needed to scale efficiently in emerging markets (LATAM, SEA, MENA) where inventory diversity is often limited and competition for high-quality users is fierce.
Why this success story matters for 2026:
- Massive Scale: Discover how the studio secured over 2.5 million installs in a single month (August 2025) across Xiaomi, OPPO, and vivo devices.
- Superior Retention: Learn how they achieved an 8.5% Day 7 retention rate, consistently exceeding their internal performance goals.
- ROAS-Driven Growth: See the breakdown of their 18% Day 7 ROAS, proving that OEM traffic isn’t just about volume—it’s about value.
- The “Dynamic Preload” Strategy: Insights into using PAI (Pre-Activated Installs) to place games directly in the hands of new device owners the moment they unbox their phones.
“Our targets for installs, ROAS, and retention were ambitious — and AVOW helped us exceed every one of them. Their team understands the dynamics of growing gaming apps.” — Kiran Babu, Founder, Funvent Studios
👉 Read the Funvent Studios Case Study
6: (Playbook) The Mobile OEM Advertising Playbook for E-commerce Apps
In this app growth playbook for e-commerce apps Get the strategies, seasonal calendars, and insider tips leading e-commerce apps use to win with mobile OEMs and alternative app stores.
E-commerce growth in 2026 requires more than just high ad spend; it requires a presence where the shopping journey begins—on the device itself. This playbook is the definitive guide for retail and shopping apps looking to lower their customer acquisition costs (CAC) while scaling global reach.
What’s inside the playbook:
- The Diversification Imperative: Understand why the shift beyond the “Big Three” (Google, Apple, and Meta) is the key to unlocking sustainable growth in a crowded market.
- The Untapped Growth Engine: A deep dive into how Mobile OEMs provide premium, privacy-safe placements that reach users at the system level.
- Regional Strategic Blueprints: Get localized playbooks for high-growth regions like SEA, India, and North America to capture high-intent shoppers effectively.
- Proven ROAS Strategies: Case studies and tactics from leading e-commerce players who have successfully moved the needle on revenue using OEM-driven UA.
- Expert Intelligence: Exclusive insights and tactics from a “who’s who” of industry giants, including Huawei, Xiaomi, AppsFlyer, and Adjust.
“From seasonal shopping calendars to regional insights, this playbook gives e-commerce marketers the tools to find high-value users before they even open a search bar.”
7: (Case Study) Branding Success with BingoPlus
Learn how BingoPlus reaches over 110 Million users and increases brand visibility with mobile OEM campaigns.
In highly regulated industries like online gambling, traditional ad platforms often come with heavy restrictions and inflated costs. Discover how BingoPlus, a leader in the Philippine market, bypassed these limitations by taking their brand message directly to the device hardware.
The challenge: BingoPlus needed to maintain brand dominance and high recall in a saturated market while navigating the strict advertising policies of standard social and search platforms.
Why this success story matters for 2026:
- Massive Top-of-Funnel Reach: See how the brand generated over 106 million impressions via Xiaomi, establishing immediate and widespread visibility.
- High-Engagement Performance: Learn from their success on Huawei, which delivered a CTR of ~2.63%—nearly 3x higher than other channels—proving that OEM placements drive meaningful interaction.
- Full-Funnel Synergy: Understand the strategy of using OEM branding to feed a performance layer, guiding users from initial awareness to final action through smart retargeting.
- Creative Agility: Insights into their “Monthly Creative Refresh” strategy used to combat ad fatigue and maintain high click-through rates in a competitive vertical.
“AVOW helped us unlock a powerful channel that cut through the limitations of traditional ad platforms. We now view OEMs as essential to our marketing mix.” — Christian Nakazawa, Branding Team Leader, BingoPlus
👉 Read the BingoPlus Case Study
8: (Free Tool) Mobile User Reach Calculator
Estimate app user reach by country with this free Android OEM Reach Calculator tool.
Reach is no longer guesswork. For growth leads and performance marketers, the first question when expanding is always: How many users can I actually reach here? The AVOW User Reach Calculator eliminates the need to dig through fragmented reports by providing instant, region-specific estimates for on-device advertising.
Why this tool is essential for your 2026 planning:
- Actionable Data in Seconds: Move beyond general benchmarks with true MAU (Monthly Active User) estimates across 13 high-growth markets, including Brazil, Indonesia, Germany, and Vietnam.
- Comprehensive OEM Coverage: Get data covering the world’s leading Android manufacturers, including Samsung, Xiaomi, Huawei, OPPO, vivo, and HONOR—a combined ecosystem of over 1.5 billion daily active users.
- Vertical-Specific Insights: Tailor your search to your specific niche, whether you’re in Gaming, Fintech, E-commerce, or Health & Fitness.
- Zero Barrier to Entry: No spreadsheets, no sign-ups, and no delays. Simply select your market and category to see your potential scale.
“Whether you’re a growth lead planning at scale or a performance marketer testing a new country, this tool helps you find high-potential audiences faster by showing you exactly where your users live on the device level.”
👉 Try the Reach Calculator now!
9: (Guide) Organic Uplift Guide
https://resources.avow.tech/organic-uplift-with-dynamic-preloads-a-guideA handy guide for mobile advertisers to help drive organic growth through cost-effective and scalable solutions found exclusively with Mobile OEM Advertising.
The most successful apps in 2026 don’t just pay for every user; they use smart UA to trigger a “halo effect” of free, organic growth. This guide breaks down the mechanics of Organic Uplift and explains how Dynamic Preloads serve as the primary engine for this scalable growth strategy.
What’s inside the guide:
- Defining Organic Uplift: Understand the critical link between your paid efforts and “free” installs, and why this synergy is essential for long-term ROI.
- The Power of Dynamic Preloads: Learn the difference between traditional pre-installs and Dynamic Preloads, which place your app on devices during the initial setup—ensuring your app is there the moment a user first turns on their phone.
- Data-Backed Results: Dive into campaign data showing how apps have leveraged these solutions to increase total installs by over 1400%.
- Sustained OEM Growth: Discover how building a multi-dimensional strategy with Mobile OEMs provides lasting growth that survives beyond a single campaign cycle.
“Organic installs aren’t just luck—they are directly influenced by strategic non-organic campaigns. This guide shows you how to engineer that growth through the most effective UA strategy for mobile devices.”
👉 Get the Organic Uplift Guide
10: (Insights) 2026 Global Holiday and Events Calendar for Advertisers
A month-by-month guide to the world’s most significant shopping moments of the year.
In the e-commerce world, success is often a matter of timing. This month-by-month guide is a strategic roadmap for 2026, highlighting the cultural festivals and seasonal peaks where buying intent is at its highest.
Why this calendar is essential for your 2026 strategy:
- Global Peak Moments: Stay ahead of the world’s most significant shopping events, from Singles’ Day (11.11) and Black Friday to regional powerhouses like India’s Diwali and Southeast Asia’s double-digit sales (9.9 to 12.12).
- Regional Diversification: Understand the unique surges in specific markets, such as Consumer Day in Brazil, White Friday in the Middle East, and Lunar New Year in SEA.
- Vertical-Specific Timing: Learn which months offer the best ROI for your specific app category, whether it’s fitness and finance in January or gaming and electronics during Cyber Monday.
- Maximize ROI: Use these insights to plan campaigns that capture high-intent users, helping to reduce wasted ad spend and drive higher conversion rates.
“2026 will be defined by regional diversity and global consistency in mobile-first shopping. Apps that align with these cultural moments will win the market share.”
👉 See the 2026 Calendar for Advertisers
Industry experts from Xiaomi, AppsFlyer, Tripledot Studios, and 52Entertainment highlight effective strategies, market trends, and actionable tactics in this insightful Gaming Webinar.
The mobile gaming landscape is shifting toward a more transparent, device-driven future. In this expert-led session, pioneers from Xiaomi, AppsFlyer, Tripledot Studios, and 52Entertainment come together to map out the next generation of gaming growth.
Why this session is essential for 2026:
- The Incrementality Factor: Learn how to identify new, high-quality users who aren’t reachable through traditional social or search channels.
- Combatting Fraud: Discover why Mobile OEMs offer a naturally low-fraud environment compared to open ad exchanges.
- Winning on the Device: Strategies for leveraging system-level placements on Xiaomi devices to shorten the conversion path.
- Data-Driven Scaling: Insights from Tripledot Studios and 52Entertainment on how they use MMP data to optimize for long-term LTV and retention.
- Global Market Trends: A look at the emerging regions and player behaviors that will dominate the gaming market in the coming 12 months.
“Gaming growth in 2026 is about finding the ‘unreachable’ user. This webinar provides the playbook for using hardware-level advertising to drive real, incremental results.”
12: (Video) Behind the Apps Podcast: Fintech UA with Kredivo
In this fascinating interview explore the challenges and strategies behind driving quality user acquisition for Kredivo, a leading Buy Now, Pay Later app.
Acquiring any user is easy, but acquiring quality users in the high-stakes world of finance is a different challenge entirely. In this episode of Behind the Apps, Kelvin Saputra, Co-Head of Performance Marketing at Kredivo, sits down with host David Murphy to discuss how Southeast Asia’s leading “Buy Now, Pay Later” app scales while keeping fraud at bay.
Why it’s a must-watch for 2026:
- Fighting Fraud at Scale: Learn how Kredivo tackles both user-level fraud (credit defaults) and install-level fraud by leveraging the low-fraud environment of Mobile OEMs.
- Quality Over Installs: Discover why Kredivo prioritizes deep-funnel actions—like their 46% install-to-loan application rate—over raw download numbers.
- The Power of Partnerships: Insights into how a transparent strategy with partners like AVOW helped Kredivo achieve 4.7x year-over-year growth in user spending.
- Massive Growth Drivers: Understand why Mobile OEM partnerships are a core driver for Kredivo, contributing between 30% and 40% of their total user acquisition.
- Strategic Transparency: Learn how Kredivo uses A/B testing on audiences, inventory, and placements to refine their results with high-performing creatives.
“What’s really interesting about working with AVOW is that they drive less fraud traffic. This helps us a lot because it allows us to focus on finding new users without having to worry so much about fraud. Since the beginning, AVOW has been driving good quality traffic for us.” — Kelvin Saputra, Kredivo
13: (Playbook) The Mobile OEM Advertising Playbook for Fintech Apps
A fast-track strategy guide for finance app growth through Mobile OEMs and alternative app stores across global markets.
In a high-stakes industry where user trust and long-term value are paramount, traditional ad platforms often fall short due to rising costs and strict policy restrictions. This strategic playbook provides a fast-track strategy for finance app growth through Mobile OEMs and alternative app stores across global markets.
What’s inside the playbook:
- Key Fintech Trends: Get a snapshot of the finance app landscape—from funding flows to market expansion—across NA, EU, India, SEA, and LATAM.
- Acquisition Pain Points: Identify the biggest UA challenges, from user trust gaps to market saturation, that are currently slowing down marketers.
- Targeting High-Intent Users: Explore practical strategies to identify, measure, and convert users who deliver real long-term value.
- The “Out-of-Box” Experience: See how AVOW and mobile OEM partners help apps reach quality users through direct device placements.
- Trusted by Top Performers: Discover why 7 of the top trading apps use this strategy, featuring insights and real-world tactics you can apply immediately.
- Fraud Mitigation Best Practices: Gain valuable insights on fintech fraud challenges and prevention from leading MMPs AppsFlyer, Singular, and Branch.
“This isn’t just another whitepaper—it’s a hands-on guide for fintech growth leaders looking to outpace competitors by tapping into overlooked channels and scaling efficiently.”
14: (Podcast) Growth Masterminds Podcast by Singular
In this podcast interview I speak about AVOW managing Samsung’s Galaxy App Store ad inventory in Europe and the implications of the Digital Markets Act.
The world of on-device user acquisition is moving far beyond simple pre-installs. In this episode of Growth Masterminds, I joined John Koetsier to break down the massive shifts in the OEM landscape and how the Digital Markets Act (DMA) is opening new doors for advertisers.
Why it’s a must-listen for 2026:
- The New Install Hierarchy: We dive into the critical differences between factory preloads, out-of-box recommended apps, and Google’s Play Auto Install (PAI) system.
- Samsung Galaxy Store Insights: I share details on AVOW’s unique role in managing Samsung’s ad inventory in Europe and how to leverage this premium alternative app store.
- Pay-for-Engagement Models: Learn how to make your ad spend more effective—specifically how PAI allows you to pay only when a user actually opens your app.
- Bypassing Traditional Fees: We discuss how to use Samsung and Xiaomi stores to negotiate better revenue splits and potentially skip standard Google Play fees.
- The Impact of the DMA: A look at how new regulations are reshaping third-party app stores and creating a more open ecosystem for developers.
15: (Case Study) Tripledot Studios Gaming Growth
Learn how this top gaming studio unlocks exclusive placements on Samsung, Xiaomi, OPPO and vivo devices to reach high-intent users.
London-based powerhouse Tripledot Studios, the studio behind global hits like Solitaire and Woodoku, understands that sustained growth requires constant innovation in media sourcing. To move beyond saturated markets, they partnered with us to unlock a direct-to-device strategy that reaches millions of high-intent players before they even visit an app store.
Why this success story matters for 2026:
- Exclusive OEM Placements: Learn how Tripledot utilized direct partnerships with Samsung, Xiaomi, OPPO, and vivo to tap into diverse global audiences.
- Outperforming Targets: Our collaboration allowed Tripledot to exceed their performance targets by 20% in the EMEA region.
- Superior Preload Performance: Discover the tactics that delivered 15% higher results compared to other preload channels by leveraging Google PAI and display advertising.
- Global Expansion: Insights into how they scaled efficiently in key European markets while successfully testing growth in Latin America and Southeast Asia.
- Data-Driven Success: How a focus on high-quality users and performance-driven marketing helped them unlock previously hard-to-penetrate regions.
“AVOW truly understands the gaming app landscape. Their ability to tap into new, scalable user acquisition channels and optimize targeting strategies has been invaluable.” — Ben Barta, Senior Growth Manager, Tripledot Studios
16: (Insights) 2026 Advertising Strategy for Travel Apps
Read about all the seasonal booking patterns for the year ahead. When people book, how behavior is shifting, and what ads to run.
Travel intent is stronger than ever heading into 2026, but the booking window has evolved into a “barbell” shape: we are seeing a surge in both hyper-early planners (91–180 days out) and impulsive, last-minute bookers. With mobile now driving over 50% of OTA bookings, your 2026 strategy must be app-first and perfectly timed.
Why these insights are vital for your 2026 planning:
- The “Barbell” Timing Strategy: Start flight and hotel prospecting 4–6 months ahead for peak periods to capture the growing segment of early planners, while maintaining always-on “48-hour” bundles for last-minute decision-makers.
- Retargeting as Your Powerhouse: Since over 75% of travel app conversions now come from re-engagement, shifting more budget toward remarketing with dynamic, destination-specific offers is essential.
- Conversion & Retention Realities: With a median install-to-purchase rate of ~2.4%, your creatives must focus on high-trust hooks like “price-locks,” “free changes,” and loyalty perks to reduce friction.
- The Sustainability Shift: Align with the 93% of travelers seeking eco-conscious options by highlighting “low-emission routes” or “certified stays” directly in your ad copy.
- Mobile App Dominance: Time spent in travel apps is up 7.3% YoY; prioritize app-install and re-engagement campaigns over web-only goals to influence the entire user journey.
“With apps accounting for over half of all OTA bookings, the winners in 2026 will be those who master the timing of the barbell booking window and treat retargeting as their primary conversion engine.”
👉 View the Travel App Strategy Guide
17: (Guide) Complete Guide to OEM Advertising (Limited Time Only!)
Why did we include our PDF guide from a few years ago? Well it’s still very relevant, but we don’t use PDFs anymore — so get this one while you can – it will be gone very soon!
18: (Case Study) C6 Bank
Learn how one of Brazil’s leading digital banks reaches 100K monthly installs and +15% higher conversions with OEM advertising.
Acquiring real, qualified users at scale while minimizing fraud is a persistent challenge in the competitive Brazilian fintech market. C6 Bank, one of Brazil’s leading digital banks, partnered with us to move beyond traditional channel saturation and reach new user segments directly through mobile hardware.
Why this success story matters for 2026:
- Massive Monthly Scale: Learn how C6 Bank consistently achieves over 100,000 installs per month through targeted on-device placements.
- High-Intent Lead Generation: Our strategy delivered more than 10,000 qualified users and an average of 22,000 new accounts opened every month.
- Superior Conversion Performance: The campaign outperformed internal benchmarks with a 15% higher install-to-account-open rate compared to traditional platforms.
- Precision Appographic Targeting: Insights into how we leveraged exclusive Xiaomi and OPPO inventory to reach users with specific credit profiles and high financial intent.
- Exponential Scaling: See how placement-level optimization led to a 3x month-over-month increase in conversion rates during key growth periods.
“AVOW helped us go beyond just acquiring users — they delivered high-quality leads that turned into real, active customers. Their targeting was incredibly precise… making a measurable difference in a market as competitive as Brazil.” — Giovanna Laporta, Performance Media Analyst, C6 Bank
19: (Video) Behind the Apps Podcast: Trading App UA with Exness
In this special episode of Behind the Apps, get essential tips for building a diversified and future-proof user acquisition strategy in the regulated fintech industry.
Navigating user acquisition in the heavily regulated fintech and trading space requires more than just a large budget—it requires a future-proof strategy that bypasses traditional platform limitations. In this episode, Sotiris from Exness, sits down with AVOW to discuss how the global multi-asset broker achieved massive scale using the mobile OEM ecosystem.
Why it’s a must-watch for 2026:
Low-Fraud High-Conversion Traffic: Understand why Sotiris views OEM marketing as “here to stay” due to its ability to provide high-quality, low-fraud traffic that rivals mainstream sources.
Bypassing Ad Restrictions: Learn how Exness uses Mobile OEMs to maintain a presence in major markets like India and Indonesia, where financial ads face heavy restrictions on platforms like Google.
Massive Scaling Results: Discover the strategy that consistently delivers over 250,000 monthly installs and reached more than 913,000 first-time deposits (FTDs) in 2024 alone.
The 10x Revenue Breakthrough: Hear how transitioning to a performance-led OEM strategy resulted in a 1000% ROAS in key markets, consistently exceeding revenue targets.
Diversification as a Defense: Insights into building a resilient media mix across Xiaomi, vivo, OPPO, and Huawei to protect growth against platform volatility and privacy shifts.
20: (Playbook) The Mobile OEM Advertising Playbook for Gaming Apps
Plug in, power up, and grow your game with the definitive playbook for gaming apps featuring Xiaomi, Huawei, and Singular.
This advertising strategy guide for gaming apps—featuring contributions from Xiaomi, Huawei, AppsFlyer, Singular, Sensor Tower, SocialPeta, and Mobile Action—provides the ultimate blueprint for scaling your game in 2026.
What’s inside the playbook:
- The State of Mobile Gaming: Explore the latest global trends, platform shifts, and monetization models with exclusive growth data from Sensor Tower and AppsFlyer.
- Cracking the Android Opportunity: A deep dive into regional genre highlights and growth opportunities across Android markets, featuring insights from Social Peta.
- ASO and Local Engagement: Learn the specific “language of success” for each region by decoding primary engagement drivers and keyword themes with Mobile Action.
- The Untapped Growth Engine: Understand how Mobile OEMs provide premium, privacy-safe placements that bypass traditional ad network saturation.
- High Scores from Top Studios: Gain actionable UA tactics used by leading gaming companies to optimize their performance and reach high-intent players.
- Expert Intelligence: Access the “Bonus Level” containing specific tactics and intelligence from our partners at Singular, Huawei, and Xiaomi.
“Mobile OEM advertising is no longer just an option; it is a strategic imperative for gaming studios looking to reach high-value users at a lower cost while bypassing creative fatigue on traditional channels.”
21: (Insights) Dating App Advertising on Android Devices and App Stores
Learn how dating apps can reach verified 18+ audiences and drive real user engagement through mobile OEM advertising.
In the tough love that is the dating vertical, success depends on reaching high-intent, verified users while maintaining strict brand safety. Mobile OEM advertising provides a direct line to audiences on over 1.5 billion daily active Android devices, offering a secure and scalable alternative to traditional social channels.
Why these insights are vital for your 2026 growth:
- Verified 18+ Audiences: Leverage mobile OEM ad policies that ensure your campaigns reach only verified adult users, keeping your app compliant and brand-safe.
- Fraud-Free Environment: Eliminate wasted spend on fake installs by using traffic that comes directly from verified hardware through our exclusive OEM partnerships.
- Privacy-Safe Segmentation: Drive high-quality installs and relevant messaging using audience segmentation that does not rely on personal identifiers, ensuring global compliance.
- Global Scale with Local Precision: Access massive global reach while utilizing granular targeting to focus on the specific regions and demographics that drive meaningful engagement for your app.
- Performance-Tailored Strategies: From initial matches to long-term subscriptions, every campaign is optimized to maximize both growth and ROAS.
“Dating app success in 2026 is about ‘Love at First Install.’ By moving your UA to the device level, you ensure that your first touchpoint with a user is verified, secure, and highly relevant.”
22: (Guide) Dynamic Preloads and Mobile Gaming eBook
Learn all there is to know about Dynamic Preloads, how it works, and why it is the most effective UA strategy for mobile games.
Break free from the confines of traditional UA methods and get in on the ground floor of the hottest mobile user acquisition strategy. This guide is your definitive resource for understanding why Dynamic Preloads are the most effective way to reach new players in 2026.
What you will learn in this eBook:
- Dynamic vs. Traditional Preloads: A clear breakdown of what Dynamic Preloads are and how they differ from slow, static, factory-based preloads.
- Proven Success for Gaming: Access exclusive facts and figures demonstrating how effective this strategy has been for our gaming clients.
- A Fast Start: A step-by-step guide on how to get started with Dynamic Preloads quickly and easily to begin scaling your game.
- Global Gaming Trends: Stay ahead of the curve with insights into the key trends currently shaping the global mobile gaming landscape.
- Early Access Advantage: Learn how to be the first to reach new players the moment they unbox and activate their devices.
“Dynamic Preloads are the way forward. This guide provides the blueprint for mobile game publishers looking to secure a permanent spot on the user’s home screen.”
23: (Case Study) mPokket
Read how this prominent instant loan app acquires 490K new users and achieves a 30% registration rate with OEM advertising.
mPokket, a prominent instant loan app with over 50 million downloads, turned to AVOW to break through traditional channel saturation and accelerate their disbursement volume.
Why this success story matters for 2026:
- Massive User Acquisition: Discover how mPokket acquired approximately 490,000 new users in just six months by leveraging the hardware-level reach of Xiaomi and OPPO.
- High-Intent Conversions: The campaign achieved an impressive 30% average install-to-registration rate, proving that OEM traffic delivers users ready to engage.
- Direct Impact on Revenue: See how our strategic approach led to a 60% increase in loan disbursements in a single month (December 2024).
- Deep-Funnel Efficiency: Beyond registrations, the strategy maintained a strong 15% registration-to-loan rate, ensuring that volume translated into real business growth.
- Unlocking Underexplored Markets: Insights into how exclusive OEM inventory allowed mPokket to connect with genuine users in regions with minimal competition.
“AVOW has been impactful for mPokket. By connecting us with high-quality users through OEM and direct platforms, they have delivered exceptional growth and efficiency. We view them as one of our prime partners.” — Sounak Mondal, Senior Manager, Performance Marketing, mPokket
24: (Article) 7 Reasons Mobile OEMs Should Be Part of Every Marketer’s Growth Strategy
See why this article is one of our most popular articles in history!
As the mobile ecosystem undergoes a silent but significant shift, Original Equipment Manufacturers (OEMs) like Xiaomi, Huawei, OPPO, and vivo are becoming essential business channels. These manufacturers have moved beyond hardware to offer alternative app stores and advertising platforms that provide unique opportunities for marketers to stand out in a saturated market.
Why this article is one of our most popular of all time:
- Unrivaled Global Reach: Reach users in high-growth regions like Asia, EMEA, and LATAM through placements in launchers, app drawers, and native apps. Partnerships like those with AVOW offer access to 1.5 billion daily active users.
- Performance-Based Cost Efficiency: Benefit from lower competition and a performance-based Cost-Per-Install (CPI) model, which helps keep user acquisition budgets in check while maximizing ROI.
- Fraud-Free, Brand-Safe Traffic: By eliminating additional layers between the advertiser and the user, mobile OEMs significantly reduce the risk of ad fraud and provide a trustworthy environment for budget spend.
- Hyper-Personalized Targeting: Utilize extensive user habit insights to craft precise campaigns using the Open Anonymous Device Identifier (OAID), maintaining high engagement while upholding global privacy standards.
- Visibility via Dynamic Preloads: Secure a spot on a user’s new device from the moment they turn it on. Using Google Play Auto Install (PAI), your app is recommended directly from the Google Play Store, ensuring immediate visibility.
- Seamless MMP Integration: Every campaign is data-backed through integration with leading Mobile Measurement Partners (MMPs), allowing for real-time optimization and measurable results.
- Monetization Freedom: Alternative app stores allow developers to choose their own payment solutions and monetization methods without requiring special versions of the app.
“Mobile OEMs are now part and parcel of the mainstream, and a prime example of why marketers need to keep an eye on the evolution of the industry so they can continue to adapt, innovate, and thrive.” — Robert Wildner, CEO and Co-Founder, AVOW
25: (Video) Behind the Apps with Gaming Giant Tripledot Studios
In this episode of Behind the Apps, Ben from Tripledot Studios pulls back the curtain on how one of the world’s fastest-growing gaming powerhouses manages its massive scale.
As the developer of global hits like Woodoku and Solitaire, Tripledot has built its success on a culture of data-driven optimization and a strategic focus on long-term user retention.
What you’ll learn from Ben Barta:
- Scaling in Saturated Markets: Insights into how Tripledot maintains a competitive edge by staying ahead of the curve with relentless pursuit of optimization and exploring new marketing channels.
- The Power of OEM Partnerships: How Tripledot leverages mobile OEMs and carriers to ensure their games are “front and center” on new devices across core markets.
- Building a Data-First Culture: Learn about the philosophy of refining timeless classic games through data-driven optimizations and creative enhancements.
- Creative Strategy as a Differentiator: Practical tips on “stepping up your creative game” as a primary focus for future growth.
- Tapping Untapped Traffic: Discover how partnering with AVOW granted Tripledot access to new traffic compositions through OEMs like Xiaomi, OPPO, and vivo, expanding beyond concentrated Tier-1 markets.
“Partnering with OEMs has always been a reliable traffic source for us in the past. Given the widespread appeal of our games, such as Solitaire and Wooduku, it’s just a natural fit!” — Ben Barta, Senior Growth Manager, Tripledot Studios
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