User acquisition via mobile OEMs is undergoing a significant transformation. What once was a simple, often unnoticed pre-install has evolved into three distinct types of app installs for new device owners, along with countless ad opportunities within alternative app stores and on-device experiences.
On the latest episode of Singular’s Growth Masterminds Podcast, Ashwin Shekhar, AVOW CRO and Co-Founder joined John Koetsier to discuss these changes and their implications for mobile app growth. The conversation covered the differences, cost benefits, and potential downsides of various install experiences, including factory preloads, out-of-box recommended apps, and Google’s Play Auto Install system.
The podcast also explored AVOW’s role in managing Samsung’s Galaxy App Store ad inventory in Europe and the impact of the Digital Markets Act on third-party app stores.
Check out the video podcast below or watch the full interview here.
Key topics included:
- Introduction to Growth Masterminds
- Factory Preload Explained
- Out-of-Box Experience
- Google Play Auto Install
- Targeting and Engagement
- Cost and Metrics
- Samsung Galaxy App Store Management
- Third-Party App Stores and Digital Markets Act
- Mobile OEM Ad Networks and Display Ads
As the landscape shifts, here are 5 reasons to rethink user acquisition via OEMs:
- Mobile OEMs as Ad Networks: OEMs are becoming both publishers and ad networks, reshaping how you can reach potential users.
- Pay for Engagement: With Google Play Auto Install ads, you only pay if the user actually opens your app, making your ad spend more effective.
- Avoid Google Play Fees: On platforms like Samsung and Xiaomi, you can leverage their app stores to skip Google Play fees while negotiating better splits with your OEM partners.
- Diverse Ad Placements: Some OEMs offer up to 150 different ad placements, expanding your reach far beyond just lock screens.
- Cost-Effective Preloads: While traditional factory preloads are untargeted and slow, they remain an extremely cheap option for acquiring users.
Curious about how these insights can impact your app growth strategy? Reach out to our team at AVOW for tailored solutions that leverage OEM advertising opportunities to maximize your user acquisition efforts. Let’s transform your app strategy together!