AVOW receives VIVO's Partner Award for “Best Agency”
We are extremely pleased to announce that AVOW has been chosen as VIVO’s “Best Agency of 2022” in the company’s Partner Awards.
This accomplishment comes shortly after VIVO has marked two years of doing business in Europe. While expanding to several markets since its launch across the continent, VIVO introduced a range of smartphones and brand new ad solutions, showing its commitment to innovation to consumers.
In 2017, VIVO vivo signed a six-year sponsorship agreement with FIFA, which has included the last 2 World Cups and is still in place until 2023. This is one of the best examples of the commitment that the company has in gaining presence and market territory globally.
On this occasion, Robert Wildner, CEO & co-founder of AVOW, said;
“This simply results from serving our customers with the best-in-class mobile advertising solutions and high-quality users offered by VIVO. We will continue aligning our goals with them and work towards being user-driven and creator-driven. VIVO’s growing success in Europe is a result of its commitment to meeting consumer needs, and we are proud to have been recognized as a part of it.”
While presenting the award, the VIVO team emphasized on the gratefulness for the trust and support in the cooperation, and how the plans for the upcoming year are to “strive for excellence and keep innovating”.
Meet the A-Team: Bruno Lucas, Associate Director of Media Partnerships
In our next exclusive interview of the “Meet the A-Team” series, we talk to Bruno Lucas, our Associate Director of Media Partnerships, who shares his adventures, experiences, and all the good things to come in the next year – particularly the music he is working on!
Tell us about your background and what landed you at AVOW.
I started my journey in performance marketing back in 2014. Since then, I have worked for five companies in two countries while accumulating around eight years of experience in the mobile industry.
I joined AVOW in March 2020. I had met the company founders in the past, and we had several chats about what they had been building, and the opportunity to come in at such an early stage sounded very exciting.
What made my joining quite “unique” was that, at that point, COVID-19 had just got quite critical in Germany, and the first lockdown kicked in exactly on my second week on the job. From then on, we moved to work from home for the next six months, and we pretty much reinvented the whole flow of communication. Looking back, it amazes me that I had not met most of my colleagues face-to-face until so much later, but somehow the connection was very good and natural that I felt at home and more than a part of our fantastic A-Team in my first month.
What is your experience working in a diverse team that caters to many markets?
It feels great to be part of such a diverse environment. Learning bits from each other in every circumstance and opportunity is highly productive.
The performance marketing industry is already global by default. Once you get the chance to share the same space to execute projects and initiatives with colleagues from different cultures and backgrounds, it becomes a unique experience that only some get the opportunity to have.
What’s something that you experienced that can only happen here?
By the time I joined AVOW, I had been working on the supply side of performance marketing for many years, managing and growing Media Partnerships. At this point, I was pretty much convinced that I knew most of the names and faces in the market, the best practices, and the ideal workflows.
However, during my time here, and as our business has evolved into something much more unique by moving into mobile OEM advertising, it feels like a brand new world has opened for me. I have managed to find a new learning curve that I thought was impossible three years ago.
AVOW has a unique way of leadership that inspires me every day. There are no wrong questions inside the team, and we have a hands-on approach in everything we do.
Brainstorming is a part of our day-to-day, and everything feels natural. All team members feel comfortable and participate in the decision-making process and strategy during our meetings and get-togethers. Thanks to a very transparent open-door culture which makes all of this possible. We foster an environment where everyone feels an integral part of the puzzle.
Share three things that inspire you to do better every day.
- Transparency – Nothing makes our relationship with clients and team members grow stronger than working with complete transparency and honesty. In such a competitive environment where many variables can affect the results, it is essential to manage and make way for clear expectations about what’s needed and be realistic regarding goals and outcomes.
- Be open to new ideas and approaches – Testing new things is the essence of our business. You can only achieve solid results if you are open-minded and willing to try to do things in different ways. Nothing makes me happier than trying and succeeding in a way that was not precisely PLAN A.
- Celebrate every day – Good days make you feel amazing and happy, but bad days should also be a part of the game because challenges will always tag along. I concentrate on the next day in a dynamic environment where everything can change at any time. Seeing solutions that can strike your head spontaneously when you are fresh the following day is impressive.
Is there anything you plan to do for the first time in your life?
Music is one of my biggest passions and lately, I’ve worked on a few compositions and ideas, which I have recorded in my home studio for quite some time now. I will compile it all together in 2023 and (maybe) keep this accessible for anyone interested in listening and interacting. So stay tuned for some great tunes from yours truly, coming very soon!
AVOW recognized as “OPPO Ads Strategic Agency 2022”
We are thrilled to announce that AVOW has been recognized as “OPPO Ads Strategic Agency 2022”, for its unparalleled contribution to OPPO’s increasing presence and growth in the mobile advertising industry in Europe.
The ceremony took place during the visit of the OPPO Ads team, which included Germany, Spain, France and Sweden, and where they introduced their 2023 roadmap, including the enhancement to their ad solutions portfolio.
AVOW was handed the prestigious recognition from Colin Wei, Global Monetization Manager, responsible for OPPO, realme and OnePlus global traffic commercialization. When presenting the award, Colin said:
“We are very pleased with the work we have been doing with AVOW this year, and consider them an important partner for the growth and success of OPPO Ads in the European market. We have great plans for this upcoming year, and we look forward to continuing growing this joint partnership and working closely together offering our unique advertising solutions.”
While acknowledging the award, Robert Wildner, CEO & Co-founder of AVOW, said:
“We are more than proud to achieve this recognition from OPPO, and even happier to be among the first to receive it. In tight collaboration with the OPPO team, we have been able to empower our European clients to reach their acquisition and business goals.“
Photo: The OPPO Ads & AVOW’s teams during their visit to in Berlin
Scale your game app users during FIFA World Cup 2022 with mobile OEM advertising
Scope of app marketing during the FIFA World Cup
This year, the magnificent FIFA World Cup 2022 is garnering colossal attention from brands across the globe as it is being held in a middle eastern nation for the very first time, hosted by Qatar. As a result, Qatar 2022 is expected to generate $6.5 billion in advertising revenue, surpassing all the previous game tournaments.
As the world cup progresses from the group stage to the knockouts through December's first half, it is an optimum time for sports betting apps and game apps to reach users with similar interests. Mobile apps across categories will be spending thousands of dollars in the expectation of generating a positive ROI and app installs.
Mobile advertisers should make the most of their advertising campaigns and marketing activities during an event like this, where user activity and engagement are at an all-time high. Frankly, this is a one-in-a-four-year opportunity to gain maximum exposure for brands. In addition, this is also the first time the world cup is held during the end of the year (fourth calendar quarter), which is the most profitable advertising period due to the approaching New Year and Christmas holiday season.
Marketing your app during the FIFA World Cup 2022 means building brand credibility, trust, and influence and creating a long-lasted impact among your targeted users in a particular app category. The growth of the sports betting industry worldwide reached a market size of 231 billion U.S. dollars in 2022. Such huge proliferation in the market size means it’s high time for sports and game app marketers to evaluate and consider alternative ways to reach broader target markets.
Mobile OEM advertising: A cost-effective alternative to scale apps across sports and gaming category
Mobile OEMs such as Xiaomi, Oppo, Vivo, and Huawei and their alternative app stores offer prominent visibility for game and sports betting apps to advertise their marketing campaigns.
The potential of mobile OEMs and their independent app stores is immense if tapped in with a cohesive strategy. With incremental reach offered by mobile OEMs, app marketers can expect a booming return on ad spend (ROAS) during FIFA World Cup 2022 by promoting their app with unique and personalized advertising placements and, furthermore, optimizing campaigns with the most result-driven ad placements.
Huawei, for instance, gives app developers a worthwhile opportunity to advertise within a dedicated section of its official app store - AppGallery, throughout the tenure of FIFA’s world cup tournament.
On the other hand, Vivo is the official smartphone sponsor for this year’s FIFA world cup. The reach offered by Vivo, Huawei, Oppo, and Xiaomi is more than 1.5 daily active users (DAU) to acquire fresh users. It is undoubtedly a sizable market for sports betting apps to tap in, with a targeting capability of generating more than 6 million monthly installs.
Mobile OEM app stores will allow sports app marketers to move beyond third-party advertising domains during the FIFA World Cup 2022 and create a scalable user acquisition channel. In addition, these mobile OEMs will help strategize with a relatively more cost-effective approach to garner fresh users, expand their user base, and breed real-time app downloads.
The best way to accelerate your game or sports betting app's growth goals during FIFA World Cup 2022 is by consulting a dedicated, specialized app growth company. AVOW's exclusive OEM partnerships will help you deep-dive into the WHYs and HOWs of alternative app stores and their unique advertising placements, in addition to helping you understand all the nuances of advertising your app in respective geos/regions to target. To avoid the hassle, we will also deploy a dedicated team of app growth experts to define the strategic steps and keep track of all campaign performances.
Speak to our team today to learn more about how to promote your game or sports betting app during such global events and secure a maximum ROAS for your user acquisition goals.
AVOW wins "Best Agency" in Huawei's Editors’ Choice Awards 2022
We are extremely proud to announce that for the second year in a row, AVOW has been honored to be Huawei’s “Best Agency of the Year” in their annual Editors’ Choice Awards.
Huawei invited AVOW to the ceremony to receive their distinguished award that honors companies for their outstanding performance in the mobile and advertising industry, as well as their exceptional partnership with the HUAWEI Ads division.
The ceremony took place during HDC.Europe developer conference, which was part of the Web Summit 2022 event in Lisbon in early November.
Web Summit 2022 brought together the world’s most impactful tech companies, leading speakers, and top media outlets. Huawei Mobile Services returned this year, hosting their annual developer conference on the second day of the Web Summit, followed by their Huawei Gala in the evening.
On receiving the award, Robert Wildner, CEO & Co-founder of AVOW, said:
“We are simply overjoyed to receive the award from Huawei for the second consecutive time. Our strong partnership with Huawei has empowered many of our customers in 2022, and we are very much looking forward to continuing the success in the coming year!”
Huawei Editors’ Choice Awards 2022
Huawei’s AppGallery Editors’ Choice Awards 2022 are now in their third year and recognise not only the games and apps that have had the most positive impact on users’ lives over the past 12 months, but also those that, through business cooperation between Huawei and its partners, have driven the best revenues using HUAWEI Ads and cross-services growth solution.
The awards, which are voted for by Huawei’s expert country editor teams across Europe, put on record app developers and partner agencies’ determination to deliver users with seamless and satisfactory experiences. This is an important element of AppGallery’s growth, which now serves more than 580 million global monthly active users and has seen a 147% year-on-year rise in the number of apps integrated with Huawei Mobile Services.
“We are adding business cooperation as a category in our AppGallery Editors’ Choice Awards to reflect the levels of achievement that partners can realise by working in collaboration with us,” said Jaime Gonzalo, VP of Huawei Mobile Services Europe. “Our best partners are taking advantage of our ability to improve activation, monetisation and retention across multiple apps, in order not just to raise revenue but also boost customer loyalty and encourage higher install numbers.”.