HUAWEI names AVOW — a global leader in app growth — as a Certified Partner
AVOW now offering OEM placement on millions of HUAWEI smartphones and tablets
San Francisco, Berlin, Moscow, Jakarta, Bengaluru, 02 December, 2021 — AVOW, the specialist in OEM on on-device user acquisition is proud to announce it has been named a Certified Partner by HUAWEI, a leading global provider of information and communications technology (ICT) infrastructure and smart devices. This partnership will be crucial for mobile marketers, app developers and brands looking to use OEM advertisement placement to reach previously untapped user audiences and make inroads into HUAWEI’s massive user base.
HUAWEI Ads is a real-time advertising marketplace specifically for HUAWEI devices. By integrating the underlying algorithms and architecture of HUAWEI devices, the platform offers unique and value-driven opportunities to reach a global audience of over 1 billion connected HUAWEI devices, and 730+ million HUAWEI smartphone users, across over 170 countries and regions. This partnership will allow AVOW to add hundreds of millions of new devices to its existing 1.5 billion daily active users. The HUAWEI partnership offers leading brands access to new advertising inventory at a previously unseen scale. As of today, the global daily traffic of HUAWEI Ads already exceeds 2.7 billion.
“Our partnership with HUAWEI is another key milestone in driving alternative sources of growth for our clients,” says Robert Wildner, AVOW CEO. “We are extremely excited to help our clients scale with HUAWEI’s inventory, and we’re also thrilled to be among the first partners to offer and track Search and Recommended adverts in the HUAWEI AppGallery. We beta-tested this new offering and saw great results, and are glad to offer it to our clients.”
This partnership comes at an optimal time for marketers looking outside of the Facebook-Google duopoly to broaden their horizons and find previously untapped audiences. OEM advertisement placements offer an important alternative for app developers and brands from all verticals looking to drive installs and other conversions outside of traditional search and social. The low CPIs and high engagement rates allow AVOW clients — such as BYJU’s, Joom, Kredivo, KUMU, Exness, Autodoc and PayMaya — to achieve incremental user growth with the same precise targeting, fraud-free capabilities mobile marketers expect from other user acquisition channels.
“We’re thrilled to be working with AVOW, a leading driver of OEM innovation,” says Marco Eberlein, General Manager Ecosystem Development Germany at HUAWEI. We look forward to deepening our relationship and helping brands and app developers to unlock growth and find new users through HUAWEI’s unparalleled inventory of scale.”
Headquartered in Berlin, Germany, AVOW was recently recognized in ten categories in AppsFlyer’s Performance Index XIII. The company’s reach — and ability to deliver growth results for clients — has also allowed it to expand AVOW’s global footprint, opening offices in Moscow, Da Nang, Jakarta, and Bangalore to cater to their large client base in those local markets.
AVOW is strengthening and expanding its international Media Buying team
Beyond the inventory we offer, AVOW is powered by the amazing people who work here. We are immensely proud of our international team with experienced specialists in key markets around the world. This is essential because of our consultative approach that lasts the entire campaign cycle. Together we have created a people-first company – a culture that extends to clients, partners, and everyone in the Avow team.
As our company expands, we are excited to announce new experts to our team of Media Buyers. This is the first in a series of announcements that will introduce new teammates that have joined AVOW’s international team of dedicated experts as we continue to expand globally.
AVOW is strengthening its team with experienced Media Buyers
We have recruited more experts to bolster our media buying team. Welcome Puneet, Maksim, Sheily and Osayoname! #growthhacking #ua #oeminventory #alternativeappstores #mobilespecialists
Puneet Gautam, Head of Media Buying
Puneet Gautum has joined Avow as our new Head of Media Buying. He has over ten years of experience in the digital ecosystem. Puneet has worked with brands such as neobank Monese, OLX Group – which is one of the biggest marketplaces for used goods – and Accenture. Puneet’s responsibilities included handling growth, Digital Marketing, Ad Sales & Operations and is leading the Media Buying unit.
Maksim Chepel, Media Buying Manager
Maksim Chepel is our new Media Buying Manager. He joins the team with experience in growth hacking, user acquisition management and paid social. Maksim has previously worked for mobile tech platform DiDi as a Paid Marketing Manager and a combination of roles – such as Account Manager and Paid Social – for marketing service Out Digital.
Sheily Lee, Media Buying Manager
Sheily is an experienced Mobile Marketing Manager with a demonstrated history in the marketing and advertising industry. Sheily’s previous roles include Strategic Media Buyer for Applift.
Osayoname Oyegun, Junior Media Manager
Osayoname Oyegun is a Digital Marketing Specialist skilled in the planning, execution, and management of online marketing campaigns. This includes lead generation and conversions through marketing analytics. His previous experience includes roles as a Content Marketing Specialist for Fiverr and Digital Marketing Specialist for Online Trafiks.
We are proud and excited to have on boarded such talented individuals to our team as we expand globally and offer an optimized, specialist service to our clients. If you would like to know more about the rest of our expert team, visit our website page dedicated to “The A Team.”
About AVOW
We are a leading app growth marketing company specializing in OEM on-device user acquisition and advertising across alternative app stores. With a consultative approach, the AVOW team helps you get listed on alternative app stores and provide assistance through the entire campaign cycle. This enables you to increase your reach and benefit from new revenue streams. You can also benefit from AVOW Performance Optimizer (APO), an in-house solution which optimizes all OEM on-device inventory in real time. APO optimizes the best inventory towards KPI goals and engagement levels, pushing performance campaigns to increase ROAS.
To learn more, read what AVOW clients have to say about using alternative app stores’ inventory.